The Missing Piece of Your Social Media Strategy (Spoiler Alert: It’s Empathy)
90% of marketers think they're creating authentic content, but only 50% of audiences say the content is authentic. The missing piece? Empathy. Seems easy enough to fix, right? Well, maybe not. Empathy is like confetti - we throw the word around without understanding what it really is. Often dismissed and deprioritized as "fluff," when artfully applied to the marketing funnel - and your social media strategy - empathy can be a game changer.
After this session, you'll be able to:
- Understand why authentic content isn't the same as empathetic content, and how to spot the difference
- Start flexing your empathy muscle, using your new understanding of what empathy really is
- Apply tactics to connect with your audiences better through empathy, including a new way to view the marketing funnel
Who should attend: This is a great session for social media and content practitioners who want to uplevel their community conversations.
Why you should attend: You'll walk away with new insights that will inspire your content and bring you closer to your audience for maximum KPI goodness.