Session Details

eventApril 18
schedule11:30 am - 12:15 pm
location_on Room 1

The Missing Piece of Your Social Media Strategy (Spoiler Alert: It’s Empathy)

90% of marketers think they're creating authentic content, but only 50% of audiences say the content is authentic. The missing piece? Empathy. Seems easy enough to fix, right? Well, maybe not. Empathy is like confetti - we throw the word around without understanding what it really is. Often dismissed and deprioritized as "fluff," when artfully applied to the marketing funnel - and your social media strategy - empathy can be a game changer.

After this session, you'll be able to:

  • Understand why authentic content isn't the same as empathetic content, and how to spot the difference
  • Start flexing your empathy muscle, using your new understanding of what empathy really is
  • Apply tactics to connect with your audiences better through empathy, including a new way to view the marketing funnel

Who should attend: This is a great session for social media and content practitioners who want to uplevel their community conversations.

Why you should attend: You'll walk away with new insights that will inspire your content and bring you closer to your audience for maximum KPI goodness.