Session Details

eventApril 19
schedule1:30 pm - 2:15 pm
location_on Room 4

Going Viral: The Truths and Myths Behind Viral Branding

Going viral to many means it’s either accidental or you pay for it, typically in the form of an influencer using your product. It’s time to dispel that myth. A PR pro with over a decade of experience, Annie Scranton knows that going virtual is the byproduct of constant small and medium media attention. Using real-world examples from her experience working with top brands, Annie will share behind-the-scenes insights and tactics that produced viral moments for John Olivier's Last Week Tonight, Fox, CNN, and more.

After this session, you'll be able to:

  • Utilize key types of content that will help you secure media attention
  • Implement marketing campaigns that create viral moments
  • Maximize viral attention with your digital marketing team

Who should attend: This session is ideal for marketers looking to hear how to take a marketing campaign and turn it into a viral moment -and once it becomes viral, how to capitalize on it.

Why you should attend: You'll leave this session with new ideas - and inspiration from real-world examples - to create and capitalize on viral branding moments.