Creating an Email Strategy to Convert & Retain

Email gets a bad rap, but it’s still the most effective channel for nurturing, converting, and maintaining our customers. Join this session to learn how to build an email strategy that accomplishes your customer conversion and retention goals.

After this session, you’ll be able to:

• Build an email marketing strategy that converts and retains your customers
• Increase your email metrics
• Report and optimize ongoing programs

Who should attend: This session is for experienced marketers who are looking to improve their email marketing strategy with a clear plan, reporting framework, and email tips.

Why you should attend: Attending this session will arm you with the guide to building an email strategy that nurtures, converts, and retains your customers.