Session Details

eventApril 18
schedule1:15 pm - 2:45 pm
location_on Room 2

Email Context, Authentication, and Deliverability: Ensure Emails Reach the Inbox

Delivering email in 2023 and beyond requires a nuanced understanding of the internet service provider (ISP), spam traps, blocklists, and email authentication. Let's talk about what matters most for this year and beyond to ensure your emails end up in the inbox.

After this session, you’ll be able to:

  • Understand how ISPs score engagement
  • Receive actionable recommendations for email authentication
  • Apply tips for driving the right engagement metrics in the inbox