Intentional Content Creation: Planning and Executing Content Around Buyer Personas and Business Goals

This session is for marketers who are questioning what content they should be creating to get more customers and need to put an impactful content plan in place for this year.

After this session, you'll be able to:

• Create and build out buyer personas
• Identifying business goals for your content
• Map your current content to each persona, buyer funnel stage and associated content goals
• Perform a gap analysis to determine missed content opportunities
• Create a content plan for your team