Senior Manager, Social Media
As the Senior Manager of Social Media, Haley Barcus leads the global social media strategy at GUESS?, Inc. and audience of nearly 20M followers across all GUESS-owned brands.
Through her 7+ years at the global brand, she has helped launch 150+ iconic Global Advertising Campaigns across all GUESS-owned brands on social media, featuring talent such as Hailey Beiber, Camilla Cabello, Joe Jonas, A$AP Rocky, Jennifer Lopez, J Balvin, and currently Georgina Rodríguez.
In addition to leading a dynamic team of creatives, her experience ranges from audience growth and engagement to influencer activations and brand storytelling. From working on all brands under the GUESS umbrella, it has allowed her to gain experience targeting all demographics from Kids to Gen-Z to their Heritage customers.
Her personal brand is all about trying new things she can find inspiration from, while also leaning into music and activities that feel nostalgic including Star Wars, Freddy Mercury, and trips to her family cabin in Yosemite.