Amy Youssef

Lead Associate, UX and Visual Designer
Booz Allen Hamilton

Amy Kress Youssef is the founder of WaterKress Creative, a boutique design and strategy consultancy in metro Washington DC. She has nearly two decades of experience developing brands for Fortune 500, government, nonprofit, and individual clients. She developed the Enneaplan®, a proprietary approach to branding based on the enneagram and uses it to uncover the subconscious motivations of her clients and their target audiences. She loves uncovering an organization’s DNA and making that visual in logos, digital assets or print design. She uses her breadth of experience and intuition to find out what makes each of her clients tick, what sets them apart from their competitors and what makes them irresistible to their target customers.