Modern Brands for a Modern World: How to Be Inclusive Without Being Offensive in the 21st Century
In this session, you'll learn how to manage your brand’s reputation as it relates to hot social issues, without bias. Whether it’s your name, tagline, messaging or advertising, we’ll examine the process of evaluating your brand and deciding what to change completely, what to tweak, and what to keep the same.
After this session, you'll be able to:
- Avoid missteps that can create reputation issues and put your brand in the spotlight for all the wrong reasons
- Explore alternative ways to effectively navigate the "isms" of the world when it comes to your target audience's expectations
- Be the voice for those who do not have representation in board rooms, meetings, or teams on the organizational side of your company
Who should attend: From senior level marketers to social media managers to public relations professionals, this is a session ANYONE who does not have the first-hand point of view of being Black, Hispanic, or LGBTQ+ should attend.
Why you should attend: You'll learn to look at your brand through a new lens and walk away with strategies for being more inclusive.