Session Details

eventMarch 29
schedule4:45 pm - 5:15 pm
location_on Room 4

Unlocking The Marketing Data Strategy – Practical Implementation Techniques

Many organizations have vast volumes of data, but they do not know how to bring it all together to drive business impact and ROI. The data is siloed and from multiple sources, making it a challenge to set up a successful marketing data strategy. This session will explain the need to unite all data and the missed opportunities of not doing it. It will also outline a practical, step-by-step guide on how to build a successful data strategy within your organization, and share details on the challenges ahead!

After this session, you'll be able to:

  • Understand the need for a marketing data strategy
  • Follow the steps needed to implement a successful data strategy
  • Identify challenges and best practices to look out for while building your data strategy

Who should attend: This session is ideal for marketing managers, technology analysts, and growth marketing product managers who are struggling to create and implement a successful data strategy.

Why you should attend: This session will provide a deeper understanding of what makes a marketing data strategy successful, along with a step-by-step guide for building your own data strategy.