Session Details

eventMarch 30
schedule3:15 pm - 4:00 pm
location_on Room 1

How to Gain Power as Social Media Subject Matter Experts

As subject matter experts in the social media marketing industry, it’s our responsibility to adapt the content to fit across the platforms we manage and provide our expertise as to what will perform best on each. Constant battles exist where social teams are still having to post whatever is given to them from cross-functional teams without input on how we can adapt to what will perform best. Do you face internal battles of trying to move fast with trends and content publishing on social channels, but you have to get approval and convince business decision-makers to trust the social media team and take a calculated risk? Do any of these scenarios sound familiar?

In this session, you will learn some social media secrets, stories, and advice on how to navigate positioning the social media team and subject matter experts and help improve your role among the organization that ultimately is the face of most brands.

After this session, you'll be able to:

  • Apply positioning tips and tricks on how to build trust, show authority, and elevate your personal brand within your organization
  • Use tools to measure success and prove your value as the face of the brand (the social media team)
  • Build the confidence you need to own your social media expertise in any industry

Who should attend: This session is ideal for marketers who manage social media channels and/or social media teams in an organization and are facing challenges when it comes to building their authority as subject matter experts within their company.

Why you should attend: This session will provide you with tips to gain or regain your power and authority as a subject matter expert for your brand’s social media channels.