AI: Is it Helping or Hurting Paid Media?

AI and machine learning have been the talk of the town for years in digital marketing, but is it really making our campaigns better? In this session, we will go over the pros and cons of AI in the digital marketing space - from Google's increased focus on Performance Max, to ChatGPT and Dall-e - and how AI has impacted paid media over the last several years. We'll discuss which tools are worth your attention, which platforms are improving, and how to reach your audience in the best way with a look at some real client examples.

After this session, you'll be able to:

• Test new strategies on Google and Facebook Ads
• Explore some new AI tools that might make your day-to-day a little easier
• Understand the pros and cons of AI within paid media

Bonus: feel confident that your job isn't being taken away by AI any time soon

Who should attend? This session is for digital marketing professionals interested in learning how to strategically incorporate AI into their strategy and execution of paid media campaigns.

Why should you attend? Get armed with an answer to "how should we be leveraging ChatGPT in our marketing?" and understand AI's impact on our space.