Session Details

eventJune 27
schedule4:00 pm - 4:45 pm
location_on Room 3

Reach a Wider Audience by Creating Accessible Social Media Posts

Everyone in the digital world should know that websites should be accessible to all users, but have you taken an effort into making your social posts accessible as well? For many organizations, social media is just as important of a marketing tool as their websites. With 1 in 4 users considered disabled in the United States, if you aren’t taking steps to make your posts accessible, then you could be missing about 25% of your audience and potential customers.

Digital consulting agency, Aten Design Group's accessibility expert, Michaela Lederman, will focus on creating accessible content for today’s most current social platforms, including Twitter, Facebook, Instagram, TikTok, and LinkedIn. You will leave feeling confident in implementing social campaigns with ADA best practices.

Actionable tactics you can apply after this session:

  • Understand why accessible social media is important
  • Incorporate hashtags in an accessible way
  • Add alternative text and descriptions to images on social
  • Identify common practices to keep doing or to stay away from when it comes to social accessibility