Session Details

eventJune 27
schedule10:45 am - 11:30 am
location_on Room 2

Data Driven SEO and Content Strategy to Reduce Customer Acquisition Costs

With digital marketing spends soaring along with the ever-increasing cost per customer acquisition, there’s now a bigger need than ever to reduce costs per acquisition. On average, a brand can reduce their acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will explain tactics that you can focus on to implement a robust, data driven content and SEO strategy that drives ROI.

After this session, you'll be able to:

  • Reduce your overall customer acquisition costs with a data-driven SEO and content strategy
  • Synergize your efforts between SEO and Paid Search
  • Leverage consumer behavior to model your content marketing strategy, and make data-based decisions

Who should attend: This session is ideal for SEO managers/directors, growth managers/directors, and digital marketing managers/directors.

Why you should attend: You'll leave this session with new tactics for implementing an SEO and content marketing strategy, led by data, that can reduce your customer acquisition costs.