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Agenda

Day 1
Tuesday, June 27

9 AM

  9:00 am – 9:15 am
Opening Kickoff
Opening Session
Michael Albanese, Comedian, Writer & Producer
  9:15 am – 10:15 am
Featured Speaker Session
Feature Speaker
Dionna Dorsey, The Creative Ladder

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:30 am
  Room 1
Cutting Through the Clutter: How to Make Your Email Stand Out in the Inbox
45-minute Breakout
Tyler Cordel, Hallmark Cards
  10:45 am – 11:30 am
  Room 2
Data Driven SEO and Content Strategy to Reduce Customer Acquisition Costs
SEO
45-minute Breakout
Prashant Puri, AdLift
  10:45 am – 11:30 am
  Room 3
What Brands Can Learn from eCommerce in China, the World’s Largest Consumer Market
Lead Gen
45-minute Breakout
Trends & Big Ideas
Sharon Gai, Pattern
  10:45 am – 11:30 am
  Room 4

Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends

11 AM

  11:30 am – 12:30 pm

Lunch Break

12 PM

  12:30 pm – 2:00 pm
  Room 1
Resist the Tyranny of the Persona: Create Audience Pofiles that Make You a More Effective Marketer
Branding
Masterclass
Leigh George, PhD, Freedom
  12:30 pm – 2:00 pm
  Room 2
Mastering Social Media Audits: Unlock the Power of Data-Driven Strategies
Masterclass
Lauren Teague, Convince & Convert
  12:30 pm – 1:15 pm
  Room 3

45-minute Breakout

1 PM

  1:15 pm – 1:30 pm

15-minute Passing Break

  1:30 pm – 2:00 pm
  Room 3
Advanced SEO: How To Take Your Page Optimizations To The Next Level
SEO
30-minute Breakout
Chris Long, Go Fish Digital

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break

  2:15 pm – 3:45 pm
  Room 1
From Bland to Brand: Craft Messaging Worth Paying Attention To
Branding
Masterclass
Leigh George, PhD, Freedom
  2:15 pm – 3:45 pm
  Room 2
Masterclass
Masterclass
Lauren Teague, Convince & Convert
  2:15 pm – 3:00 pm
  Room 3
45-minute Breakout
Data & Analytics
45-minute Breakout
Amanda Carroo, Fjällräven
  2:15 pm – 3:00 pm
  Room 4

Networking Meet Up: Group Discussions with Marketers in the Same Industry (B2B, Healthcare, Finance, etc.)

3 PM

  3:00 pm – 3:15 pm
  Room 3

15-minute Networking Break

  3:15 pm – 3:45 pm
  Room 3
AI Content: The Good, The Bad & What to Do About It All
Content
30-minute Breakout
Trends & Big Ideas
Cari O’Brien, Custom Content Solutions LLC
  3:45 pm – 4:00 pm

15-minute Passing Break

4 PM

  4:00 pm – 4:45 pm
  Room 1
45-minute Breakout
Lead Gen
30-minute Breakout
Daniel Wiener, KAYAK/OpenTable
  4:00 pm – 4:45 pm
  Room 2
Persona Non Grata: Breathe Life into Unused Personas to Create Groundbreaking Marketing Campaigns
Branding
45-minute Breakout
Trends & Big Ideas
Paxton Gray, 97th Floor
  4:00 pm – 4:45 pm
  Room 3
Reach a Wider Audience by Creating Accessible Social Media Posts
45-minute Breakout
Michaela Lederman, Aten Design Group
  4:00 pm – 4:45 pm
  Room 4
Group Mentoring
Group Mentoring
Meredith Vaughan, Vladimir Jones
  4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Wednesday, June 28

9 AM

  9:00 am – 10:00 am
Featured Speaker Session
Feature Speaker
Will Cady, Reddit

10 AM

  10:00 am – 10:15 am

15-minute Passing Break

  10:15 am – 10:45 am
  Room 1
Story + Strategy: How to Make Customers Believe in Your Product
Content
30-minute Breakout
Nnamdi Oghedo, Pinterest
  10:15 am – 10:45 am
  Room 2
Cutting Through the Noise: Growing Your B2B Podcast Brand
Branding
30-minute Breakout
Jeremiah Barba, Workday
  10:15 am – 10:45 am
  Room 3
The Value of Featured Snippets and How to Achieve Them
SEO
30-minute Breakout
Trends & Big Ideas
Niki Mosier, AgentSync
  10:45 am – 11:00 am

15-minute Passing Break

11 AM

  11:00 am – 12:30 pm
  Room 1
Rank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link Building
SEO
Masterclass
Greg Gifford, SearchLab
  11:00 am – 12:30 pm
  Room 2
Generate More Content and Do Less Work to Achieve Optimal Paid & Organic Media Outcomes
Content
Masterclass
Susan Wenograd, SmartSpark LLC
  11:00 am – 11:45 am
  Room 3

45-minute Breakout

  11:45 am – 12:00 pm

15-minute Passing Break

12 PM

  12:00 pm – 12:30 pm
  Room 3
Unleashing the Hero Within: A Journey to Creating Marketing Stories That Convert
Lead Gen
30-minute Breakout
Kabrina Budwell, Kabrina Budwell Consulting
  12:30 pm – 1:30 pm

Lunch Break

1 PM

  1:30 pm – 3:00 pm
  Room 1
Dominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer Reviews
SEO
Masterclass
Greg Gifford, SearchLab
  1:30 pm – 3:00 pm
  Room 2
Evaluate Paid Content Ampflication on LinkedIn, Google and Facebook and Select the Right, Effective Approach for Your Brand
Content
Masterclass
Susan Wenograd, SmartSpark LLC
  1:30 pm – 2:15 pm
  Room 3
Indispensable Automated Journeys & Test Strategies for Maximizing eCommerce Revenue
45-minute Breakout
Karen Talavera, Synchronicity Marketing

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break

  2:30 pm – 3:00 pm
  Room 3

30-minute Breakout

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 4:00 pm
  Room 1
SEO Evangelism: How to Build Consensus Around Your SEO Strategy
SEO
45-minute Breakout
Christina Clark, HubSpot
  3:15 pm – 4:00 pm
  Room 2
Leveling Up Your Online Game: Mastering Employee Advocacy & Leadership Influence to Boost Your Brand’s Credibility, Visibility and ROI
45-minute Breakout
Kayla Sandvig, PCL Construction
  3:15 pm – 4:00 pm
  Room 3

45-minute Breakout

4 PM

  4:00 pm – 5:00 pm
Closing Wrap Up Session
Jenny Schiavone, City and County of Denver