Module 2: Beyond The Newsletter: Email Marketing Campaigns that Drive Conversions

Email marketing isn't dead. The way we think about it is. Traditional newsletters are valuable for thought leadership and engagement. But are they good for your bottom line? In this module, we’ll walk through common pitfalls of email newsletters and which campaigns you need in your email lineup to drive conversions.

You'll learn:

• The most common newsletter mistakes and how to avoid them
• Which emails you need to be sending out to drive more revenue
• Inspiration and resources on how to adapt campaigns to your audience