Session Details

eventJune 6
schedule2:10 pm - 2:50 pm
location_on Room 0

How to Design a Scalable and Sustainable Always-On Content Strategy that Boosts Efficiency and Conversions

The pressure is real for marketers to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it's not easy to implement. How does one be always on without having to always be working? In this session, LinkedIn’s Principal Content Solutions Evangelist Purna Virji will share how you can re-think your content planning approach, and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.

Key takeaways include:

  • Discover how to effectively audit existing content to identify hidden gems
  • Learn how to strategically remix, reuse, and recycle hit content so it can serve you consistently for years on end
  • Learn the perfect recipe for strategically planning content to boost efficiencies and conversions