Bette Ann Fialkov
Head of Entertainment Culture & Influencer Partnerships
hims & hers
Bette Ann Fialkov is an expert in influencer marketing, celebrity partnerships, entertainment marketing, and strategic brand partnerships. She has spent over a decade working brand side for brands like Google, Lyft, and most recently Hims & Hers building and executing strategies centering around storytelling & growth with influencers & celebrities. Bette Ann has a track record of launching & scaling influencer programs and executing PR worthy celebrity partnerships. She currently is working on her consultancy, where she has worked across many verticals from fitness to fintech to help operationalize influencer strategies. She also is a higher education professor at The New School where she is teaching a remote class on influencer marketing and celebrity partnerships. Bette Ann lives in Miami, Florida with her husband and toddler.