Session Details

eventJune 16
schedule1:30 pm - 2:15 pm
location_on Room 3

Inclusive Practices & 2023 Trends in Social

We all know our customers are on social, but do we know how to ensure our messaging speaks to the values and needs of those who are underrepresented or marginalized? Do we know that a string of emojis on a post might make us appear fun, but will be really difficult to read for those who use screen readers? Has your team considered featuring LGBTQ+ couples just because versus exclusively during Pride Month? Did you know that the fastest growing demographic on podcasts are Black males aged 35 and up?

In this session, you'll learn updated practices for how your brand can not just be on social - but how you can use social to showcase your inclusive values. We'll also cover social trends to be aware of for 2023.

After this session, you'll be able to:

  • Ensure your messaging on social media speaks to the values and needs of your customers
  • Identify and understand social trends that every marketer should be aware of in 2023
  • Apply new practices to showcase your brand's inclusive values on social

Who should attend: Social marketers who want to better understand the latest trends and how to speak to the values and needs of their consumers should attend this session.

Why you should attend: You'll walk away with new ideas and best practices you can implement to be more inclusive and showcase your brand's values on social media. You will also leave with an understanding of new social trends to be aware of in 2023.