From Bland to Brand: Craft Messaging Worth Paying Attention To
No one wakes up in the morning anxiously awaiting your email or crossing their fingers they will be targeted with one of your ads. People are too busy with their own lives to give your brand a second thought. To stand out, you can’t just show up talking about your product or services. And yet most brands flood every channel imaginable with the same generic, product-centric, bland messaging that makes it difficult for customers to distinguish one company from another.
To break out of this sea of sameness, don’t raise your voice; improve your argument. For your brand to be distinctive and memorable, you need to say something worth listening to.
After this interactive session, you will be able to:
- Evaluate your brand to ensure you avoid the pitfalls of bland branding
- Understand who your real competitors are and effectively differentiate your brand
- Use a simple framework to create messaging that breaks through the marketing noise and stands out to and connects with your audience
- Draw inspiration and successfully apply the approaches of top brands to your organization
If you are a marketer at any level frustrated with branding-as-usual and are searching for different, more effective approaches to communicate with your audiences, this session is for you!