From Feed to FYP: Crafting Culturally Relevant Stories that Work and Win

Are you struggling to create content that resonates with your audience in today's rapidly changing media landscape? Learn how to craft culturally relevant stories that not only capture attention, but also connect with your audience on a deeper level. In this session, you'll discover tried and true storytelling principles that will help you create content that stands out—whether it's showing up in feed, the FYP, or shared in your customers' DMs.

After this session, you'll be able to:

• Discover key elements that help your content breakthrough and stand out
• Create compelling stories that encourage users to activate their own communities
• Democratize your content strategy and show up authentically to your audience

Who should attend: This session is for social media marketers across levels and anyone looking to improve their storytelling skills to better connect with their audience.

Why should you attend: Attending this session will help you create culturally relevant content that resonates with your audience to drive more engagement, increase brand awareness and boost your marketing effectiveness.