Marketing Measurement

Content Types:

Best of Digital Summit 2020: Hannah McNaughton with High-Impact SEO to Improve Site Rankings

Best of Digital Summit 2020: Hannah McNaughton with High-Impact SEO to Improve Site Rankings

Best of Digital Summit 2020
Article
01/07/21
Best of Digital Summit 2020: 97th Floor CEO Paxton Gray on Marketing, Algorithms, and The Human Brain for 2021

Best of Digital Summit 2020: 97th Floor CEO Paxton Gray on Marketing, Algorithms, and The Human Brain for 2021

Best of Digital Summit 2020
Article
01/06/21
Best of Digital Summit 2020: Sincro’s Colleen Harris on Making Google Analytics Work for You

Best of Digital Summit 2020: Sincro’s Colleen Harris on Making Google Analytics Work for You

SEO
Article
12/30/20

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Transforming with Optimization

Transforming with Optimization

Data & Analytics
At Home December 2020
Event Recording
12/09/20

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How You Can Save Up To 50% on Your Digital Media Budgets

How You Can Save Up To 50% on Your Digital Media Budgets

B2B Marketing
At Home December 2020
Event Recording
12/09/20

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End-to-End Creativity: A Framework for Approaching Creative Measurement for Your Campaigns

End-to-End Creativity: A Framework for Approaching Creative Measurement for Your Campaigns

Brand Marketing
At Home December 2020
Event Recording
12/09/20

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Marketing to the CFO: The Way Back to Value for Marketers

Marketing to the CFO: The Way Back to Value for Marketers

Culture Leadership & Impact
At Home December 2020
Event Recording
12/09/20
GUEST POST: Time to Wave Bye-Bye to Page Views

GUEST POST: Time to Wave Bye-Bye to Page Views

SEO
Article
12/08/20

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Advanced Digital Analytics Strategies and Tactics

Advanced Digital Analytics Strategies and Tactics

B2B Marketing
At Home November 2020
Event Recording
11/18/20

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Regaining Strength: Adapting Your Marketing Plan for the Months Ahead

Regaining Strength: Adapting Your Marketing Plan for the Months Ahead

Digital Marketing Strategy
At Home October 2020
Event Recording
10/26/20

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Advanced Digital Analytics Strategies and Tactics

Advanced Digital Analytics Strategies and Tactics

B2B Marketing
At Home October 2020
Event Recording
10/26/20

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Escaping the Content Bottleneck to Power Personalization

Escaping the Content Bottleneck to Power Personalization

Content Marketing
At Home September 2020
Event Recording
09/14/20

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Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

B2B Marketing
At Home September 2020
Event Recording
09/14/20

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Website Migration: What to Do Pre, During and Post

Website Migration: What to Do Pre, During and Post

Brand Marketing
At Home September 2020
Event Recording
09/13/20

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Advanced SEO Tactics for 2020

Advanced SEO Tactics for 2020

SEO
At Home July 2020
Masterclass
07/17/20
Ursula RinghamHow to Build a World Class Influencer Marketing Program

How to Build a World Class Influencer Marketing Program

Social Media Marketing
At Home May 2020
Event Recording
05/13/20

Event Slides are available to all Digital Summit attendees.

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Forget Everything You Know About Email Marketing

Forget Everything You Know About Email Marketing

Email Marketing
Dallas 2019
Event Slides
12/16/19

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Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

Marketing Measurement
Dallas 2019
Event Slides
12/16/19

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cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

B2B Marketing
Dallas 2019
Event Recording
12/12/19
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

Why Marketing Analytics Fails (and How to Do It Right)

B2B Marketing
Dallas 2019
Event Recording
12/12/19

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Dallas 2019
Event Recording
12/12/19

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Democratizing Digital Analytics with Google Data Studio

Democratizing Digital Analytics with Google Data Studio

B2B Marketing
Dallas 2019
Event Recording
12/12/19

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Forget Everything You Know About Email Marketing

Forget Everything You Know About Email Marketing

Email Marketing
Dallas 2019
Event Recording
12/12/19

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Analytics for Agencies: Processes to Become the Purveyors of Truth

Analytics for Agencies: Processes to Become the Purveyors of Truth

B2B Marketing
Dallas 2019
Event Recording
12/12/19

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The New Metrics – The Evolution of Attribution in the Content Stream

The New Metrics – The Evolution of Attribution in the Content Stream

B2B Marketing
Dallas 2019
Event Recording
12/12/19
Brian KrollUp the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

B2B Marketing
Dallas 2019
Event Recording
12/12/19
Lindsy O’ConnorUp the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

Digital Marketing Strategy
Internet Summit 2019
Event Recording
12/11/19
Juanika CuthbertsonExtend Your Reach through Content & Influence Marketing

Extend Your Reach through Content & Influence Marketing

Content Marketing
Internet Summit 2019
Event Recording
12/11/19
Cathy McKnightThe New Metrics – The Evolution of Attribution in the Content Stream

The New Metrics – The Evolution of Attribution in the Content Stream

Marketing Measurement
Internet Summit 2019
Event Recording
12/11/19

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Analytics and Attribution: Measuring the Success of Influencer Marketing

Analytics and Attribution: Measuring the Success of Influencer Marketing

Internet Summit 2019
Event Recording
12/11/19

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

Data & Analytics
Internet Summit 2019
Event Recording
12/11/19

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Analytics for Agencies: Processes to Become the Purveyors of Truth

Analytics for Agencies: Processes to Become the Purveyors of Truth

Data & Analytics
Internet Summit 2019
Event Recording
12/11/19

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Forget Everything You Know About Email Marketing

Forget Everything You Know About Email Marketing

Digital Marketing Strategy
Internet Summit 2019
Event Recording
12/11/19

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Advanced SEO Tactics for 2019

Advanced SEO Tactics for 2019

B2B Marketing
Internet Summit 2019
Event Recording
12/11/19

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

B2C Marketing
Internet Summit 2019
Event Recording
12/10/19

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The Method Behind the Measurement: Marketing Analytics for Higher ROI

The Method Behind the Measurement: Marketing Analytics for Higher ROI

B2B Marketing
Internet Summit 2019
Event Recording
12/06/19

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The New Metrics – The Evolution of Attribution in the Content Stream

The New Metrics – The Evolution of Attribution in the Content Stream

Marketing Measurement
Dallas 2019
Event Slides
12/05/19

Event Slides are available to all Digital Summit attendees.

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Analytics for Agencies: Processes to Become the Purveyors of Truth

Analytics for Agencies: Processes to Become the Purveyors of Truth

Data & Analytics
Dallas 2019
Event Slides
12/05/19

Event Slides are available to all Digital Summit attendees.

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Democratizing Digital Analytics with Google Data Studio

Democratizing Digital Analytics with Google Data Studio

Marketing Measurement
Dallas 2019
Event Slides
12/05/19

Event Slides are available to all Digital Summit attendees.

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Dallas 2019
Event Slides
12/05/19
Hayley FerranteA Wining Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

A Wining Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

B2B Marketing
Internet Summit 2019
Event Recording
12/05/19

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cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

Brand Marketing
Dallas 2019
Event Slides
12/05/19
Dave RohrerHow to Build Bridges Between Departments for SEO Success

How to Build Bridges Between Departments for SEO Success

B2B Marketing
Internet Summit 2019
Event Recording
12/03/19
Kaitlin WernetFour Automated Email Series That Get Serious Results

Four Automated Email Series That Get Serious Results

B2B Marketing
Internet Summit 2019
Event Recording
12/03/19

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Internet Summit 2019
Event Slides
11/20/19

Event Slides are available to all Digital Summit attendees.

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Advanced SEO Tactics for 2019

Advanced SEO Tactics for 2019

SEO
Internet Summit 2019
Event Slides
11/20/19

Event Slides are available to all Digital Summit attendees.

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How to Build Bridges Between Departments for SEO Success

How to Build Bridges Between Departments for SEO Success

SEO
Internet Summit 2019
Event Slides
11/20/19

Event Slides are available to all Digital Summit attendees.

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Forget Everything You Know About Email Marketing

Forget Everything You Know About Email Marketing

Email Marketing
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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The New Metrics – The Evolution of Attribution in the Content Stream

The New Metrics – The Evolution of Attribution in the Content Stream

Marketing Measurement
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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Analytics for Agencies: Processes to Become the Purveyors of Truth

Analytics for Agencies: Processes to Become the Purveyors of Truth

Data & Analytics
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

Data Science
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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A Wining Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

A Wining Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

B2B Marketing
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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Extend Your Reach through Content & Influence Marketing

Extend Your Reach through Content & Influence Marketing

Content Marketing
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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Four Automated Email Series That Get Serious Results

Four Automated Email Series That Get Serious Results

Email Marketing
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

Digital Marketing Strategy
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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Analytics and Attribution: Measuring the Success of Influencer Marketing

Analytics and Attribution: Measuring the Success of Influencer Marketing

Social Media Marketing
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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The Method Behind the Measurement: Marketing Analytics for Higher ROI

The Method Behind the Measurement: Marketing Analytics for Higher ROI

Marketing Measurement
Internet Summit 2019
Event Slides
11/15/19

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So You’ve Joined the “Sonic Revolution” . . . Now What?

So You’ve Joined the “Sonic Revolution” . . . Now What?

B2B Marketing
Boston 2019
Event Recording
11/01/19

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Forget Everything You Know About Email Marketing

Forget Everything You Know About Email Marketing

Digital Marketing Strategy
Boston 2019
Event Recording
10/31/19

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Advanced SEO Tactics for 2019

Advanced SEO Tactics for 2019

B2B Marketing
Boston 2019
Event Recording
10/31/19
Casey HallBuilding and Growing an Employee Advocacy Program

Building and Growing an Employee Advocacy Program

B2B Marketing
Boston 2019
Event Recording
10/31/19

Event Slides are available to all Digital Summit attendees.

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Forget Everything You Know About Email Marketing

Forget Everything You Know About Email Marketing

Email Marketing
Boston 2019
Event Slides
10/28/19

Event Slides are available to all Digital Summit attendees.

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5 Lessons From Grandma to Make You a More Nurturing Marketer

5 Lessons From Grandma to Make You a More Nurturing Marketer

Email Marketing
Boston 2019
Event Slides
10/28/19
Andrew StiefThe Content Marketing Blueprint for Professional Services Companies

The Content Marketing Blueprint for Professional Services Companies

Content Marketing
Charlotte 2019
Event Recording
10/26/19
Bob TripathiB2B Account Based Marketing: Align Your Digital Marketing for Sales Success

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

Marketing Measurement
Charlotte 2019
Event Recording
10/26/19
Casey HallBuilding and Growing an Employee Advocacy Program

Building and Growing an Employee Advocacy Program

Social Media Marketing
Charlotte 2019
Event Recording
10/25/19
Janet Driscoll MillerAdvanced SEO Tactics for 2019

Advanced SEO Tactics for 2019

SEO
Charlotte 2019
Event Recording
10/25/19
Juanika CuthbertsonExtend Your Reach through Content & Influence Marketing

Extend Your Reach through Content & Influence Marketing

Content Marketing
Charlotte 2019
Event Recording
10/25/19
Kenneth KinneyHow Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Charlotte 2019
Event Recording
10/25/19
Lauren TeagueRefresh Your Social Media Strategy with a Competitive Audit

Refresh Your Social Media Strategy with a Competitive Audit

Social Media Marketing
Charlotte 2019
Event Recording
10/25/19
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

Why Marketing Analytics Fails (and How to Do It Right)

Marketing Measurement
Charlotte 2019
Event Recording
10/25/19
Scott CalderwoodA/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

Marketing Measurement
Charlotte 2019
Event Recording
10/25/19
Thom CraverPro Tips for Measuring User Behavior

Pro Tips for Measuring User Behavior

Marketing Measurement
Charlotte 2019
Event Recording
10/25/19
Thom CraverThe Digital Marketers Toolkit

The Digital Marketers Toolkit

Digital Marketing Strategy
Charlotte 2019
Event Recording
10/25/19

Event Slides are available to all Digital Summit attendees.

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So You’ve Joined the “Sonic Revolution” . . . Now What?

So You’ve Joined the “Sonic Revolution” . . . Now What?

Emerging Marketing Technology
Boston 2019
Event Slides
10/23/19

Event Slides are available to all Digital Summit attendees.

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Advanced SEO Tactics for 2019

Advanced SEO Tactics for 2019

SEO
Boston 2019
Event Slides
10/23/19

Event Slides are available to all Digital Summit attendees.

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The Feng Shui of Modern Email

The Feng Shui of Modern Email

Email Marketing
Boston 2019
Event Slides
10/23/19
Joe WilkeUp the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

Digital Marketing Strategy
Boston 2019
Event Slides
10/23/19

Event Slides are available to all Digital Summit attendees.

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Aligning Sales & Marketing: Getting to SQL & Filling the Funnel

Aligning Sales & Marketing: Getting to SQL & Filling the Funnel

Conversion
Boston 2019
Event Slides
10/22/19
Will BaileyUsing Data to Drive Superior Digital Marketing Returns

Using Data to Drive Superior Digital Marketing Returns

Data & Analytics
Boston 2019
Event Slides
10/22/19
Jen CapstrawForget Everything You Know About Email Marketing

Forget Everything You Know About Email Marketing

Email Marketing
Detroit 2019
Event Recording
10/16/19
Yosef SilverUnleashing the Hidden Power of Email Marketing: Improve Results and Avoid Mistakes

Unleashing the Hidden Power of Email Marketing: Improve Results and Avoid Mistakes

Email Marketing
Detroit 2019
Event Recording
10/16/19
Gabe TartagliaSo You’ve Joined the “Sonic Revolution” . . . Now What?

So You’ve Joined the “Sonic Revolution” . . . Now What?

B2B Marketing
Detroit 2019
Event Recording
10/16/19
Nick WestergaardGet Scrappy: Smarter Digital Marketing for Businesses Big and Small

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Digital Marketing Strategy
Detroit 2019
Event Recording
10/16/19
Ryan MuirInterpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

eCommerce
Detroit 2019
Event Recording
10/16/19

Event Slides are available to all Digital Summit attendees.

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B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

Marketing Measurement
Charlotte 2019
Event Slides
10/11/19

Event Slides are available to all Digital Summit attendees.

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Charlotte 2019
Event Slides
10/04/19

Event Slides are available to all Digital Summit attendees.

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Extend Your Reach through Content & Influence Marketing

Extend Your Reach through Content & Influence Marketing

Content Marketing
Charlotte 2019
Event Slides
10/04/19

Event Slides are available to all Digital Summit attendees.

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The Content Marketing Blueprint for Professional Services Companies

The Content Marketing Blueprint for Professional Services Companies

Content Marketing
Charlotte 2019
Event Slides
10/03/19

Event Slides are available to all Digital Summit attendees.

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Advanced SEO Tactics for 2019

Advanced SEO Tactics for 2019

SEO
Charlotte 2019
Event Slides
10/03/19

Event Slides are available to all Digital Summit attendees.

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

Marketing Measurement
Charlotte 2019
Event Slides
10/03/19

Event Slides are available to all Digital Summit attendees.

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Pro Tips for Measuring User Behavior

Pro Tips for Measuring User Behavior

Marketing Measurement
Charlotte 2019
Event Slides
10/03/19

Event Slides are available to all Digital Summit attendees.

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Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

eCommerce
Detroit 2019
Event Slides
10/02/19

Event Slides are available to all Digital Summit attendees.

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Forget Everything You Know About Email Marketing

Forget Everything You Know About Email Marketing

Email Marketing
Detroit 2019
Event Slides
10/02/19
Brian LaheyProgrammatic Evolved: Maximize Your Display, Video, & OTT

Programmatic Evolved: Maximize Your Display, Video, & OTT

Video Marketing Tips
Tampa 2019
Event Recording
10/02/19

This event record is available for all-access, premium & platinum Digital Summit attendees.

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B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

Marketing Measurement
Tampa 2019
Event Recording
10/02/19
Shay HoweAligning Sales & Marketing Getting to SQL & Filling the Funnel

Aligning Sales & Marketing Getting to SQL & Filling the Funnel

Conversion
Tampa 2019
Event Recording
10/02/19

This event record is available for all-access, premium & platinum Digital Summit attendees.

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Measuring Social in Today’s Shifting Sands

Measuring Social in Today’s Shifting Sands

Social Media Marketing
Tampa 2019
Event Recording
10/02/19
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

Why Marketing Analytics Fails (and How to Do It Right)

Marketing Measurement
Tampa 2019
Event Recording
10/02/19

This event record is available for all-access, premium & platinum Digital Summit attendees.

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Tampa 2019
Event Recording
10/02/19