Digital Marketing Measurement Videos from Digital Summit

Marketing Measurement

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Membership Marketing: How to Build a Successful Campaign Strategy

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Why Now is the Time to Change Your Pricing Strategy (and How to Do It)

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The Confidence to Collaborate

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Adopt an Entrepreneurial Marketing Perspective and Stop Asking for Resources!

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Optimizing Operations to Increase Member Engagement

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Getting the Most out of Your Association Job Board

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Transforming with Optimization

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How You Can Save Up To 50% on Your Digital Media Budgets

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End-to-End Creativity: A Framework for Approaching Creative Measurement for Your Campaigns

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Marketing to the CFO: The Way Back to Value for Marketers

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Advanced Digital Analytics Strategies and Tactics

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Regaining Strength: Adapting Your Marketing Plan for the Months Ahead

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Advanced Digital Analytics Strategies and Tactics

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Escaping the Content Bottleneck to Power Personalization

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Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

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Website Migration: What to Do Pre, During and Post

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Advanced SEO Tactics for 2020
Ursula RinghamHow to Build a World Class Influencer Marketing Program

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Forget Everything You Know About Email Marketing

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Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

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cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

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How Disruptions in TV and Video Are Changing Marketing

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Democratizing Digital Analytics with Google Data Studio

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Forget Everything You Know About Email Marketing

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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The New Metrics – The Evolution of Attribution in the Content Stream
Lindsy O’ConnorUp the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane
Juanika CuthbertsonExtend Your Reach through Content & Influence Marketing
Cathy McKnightThe New Metrics – The Evolution of Attribution in the Content Stream

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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Forget Everything You Know About Email Marketing

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Advanced SEO Tactics for 2019

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How Disruptions in TV and Video Are Changing Marketing

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The Method Behind the Measurement: Marketing Analytics for Higher ROI

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The New Metrics – The Evolution of Attribution in the Content Stream

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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Democratizing Digital Analytics with Google Data Studio

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How Disruptions in TV and Video Are Changing Marketing

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cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience
Dave RohrerHow to Build Bridges Between Departments for SEO Success
Kaitlin WernetFour Automated Email Series That Get Serious Results

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How Disruptions in TV and Video Are Changing Marketing

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Advanced SEO Tactics for 2019

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How to Build Bridges Between Departments for SEO Success

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Forget Everything You Know About Email Marketing

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The New Metrics – The Evolution of Attribution in the Content Stream

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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A Wining Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

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Extend Your Reach through Content & Influence Marketing

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Four Automated Email Series That Get Serious Results

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Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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The Method Behind the Measurement: Marketing Analytics for Higher ROI

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So You’ve Joined the “Sonic Revolution” . . . Now What?

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Forget Everything You Know About Email Marketing

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Advanced SEO Tactics for 2019
Casey HallBuilding and Growing an Employee Advocacy Program

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Forget Everything You Know About Email Marketing

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5 Lessons From Grandma to Make You a More Nurturing Marketer
Andrew StiefThe Content Marketing Blueprint for Professional Services Companies
Bob TripathiB2B Account Based Marketing: Align Your Digital Marketing for Sales Success
Casey HallBuilding and Growing an Employee Advocacy Program
Janet Driscoll MillerAdvanced SEO Tactics for 2019
Juanika CuthbertsonExtend Your Reach through Content & Influence Marketing
Kenneth KinneyHow Disruptions in TV and Video Are Changing Marketing
Lauren TeagueRefresh Your Social Media Strategy with a Competitive Audit
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)
Thom CraverPro Tips for Measuring User Behavior
Thom CraverThe Digital Marketers Toolkit

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So You’ve Joined the “Sonic Revolution” . . . Now What?

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Advanced SEO Tactics for 2019

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The Feng Shui of Modern Email
Joe WilkeUp the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

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Aligning Sales & Marketing: Getting to SQL & Filling the Funnel
Will BaileyUsing Data to Drive Superior Digital Marketing Returns
Jen CapstrawForget Everything You Know About Email Marketing
Gabe TartagliaSo You’ve Joined the “Sonic Revolution” . . . Now What?
Nick WestergaardGet Scrappy: Smarter Digital Marketing for Businesses Big and Small

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B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

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How Disruptions in TV and Video Are Changing Marketing

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Extend Your Reach through Content & Influence Marketing

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The Content Marketing Blueprint for Professional Services Companies

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Advanced SEO Tactics for 2019

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

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Pro Tips for Measuring User Behavior