Marketing Measurement

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How to Build a World Class Influencer Marketing Program

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Forget Everything You Know About Email Marketing

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Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

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cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

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How Disruptions in TV and Video Are Changing Marketing

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Democratizing Digital Analytics with Google Data Studio

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Forget Everything You Know About Email Marketing

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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The New Metrics – The Evolution of Attribution in the Content Stream
Lindsy O’ConnorUp the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane
Juanika CuthbertsonExtend Your Reach through Content & Influence Marketing
Cathy McKnightThe New Metrics – The Evolution of Attribution in the Content Stream

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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Forget Everything You Know About Email Marketing

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Advanced SEO Tactics for 2019

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How Disruptions in TV and Video Are Changing Marketing

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The Method Behind the Measurement: Marketing Analytics for Higher ROI

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The New Metrics – The Evolution of Attribution in the Content Stream

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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Democratizing Digital Analytics with Google Data Studio

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How Disruptions in TV and Video Are Changing Marketing

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cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience
Dave RohrerHow to Build Bridges Between Departments for SEO Success
Kaitlin WernetFour Automated Email Series That Get Serious Results

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How Disruptions in TV and Video Are Changing Marketing

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Advanced SEO Tactics for 2019

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How to Build Bridges Between Departments for SEO Success

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Forget Everything You Know About Email Marketing

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The New Metrics – The Evolution of Attribution in the Content Stream

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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A Wining Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

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Extend Your Reach through Content & Influence Marketing

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Four Automated Email Series That Get Serious Results

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Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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The Method Behind the Measurement: Marketing Analytics for Higher ROI

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So You’ve Joined the “Sonic Revolution” . . . Now What?

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Forget Everything You Know About Email Marketing

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Advanced SEO Tactics for 2019
Casey HallBuilding and Growing an Employee Advocacy Program

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Forget Everything You Know About Email Marketing

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5 Lessons From Grandma to Make You a More Nurturing Marketer
Andrew StiefThe Content Marketing Blueprint for Professional Services Companies
Bob TripathiB2B Account Based Marketing: Align Your Digital Marketing for Sales Success
Casey HallBuilding and Growing an Employee Advocacy Program
Janet Driscoll MillerAdvanced SEO Tactics for 2019
Juanika CuthbertsonExtend Your Reach through Content & Influence Marketing
Kenneth KinneyHow Disruptions in TV and Video Are Changing Marketing
Lauren TeagueRefresh Your Social Media Strategy with a Competitive Audit
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)
Thom CraverPro Tips for Measuring User Behavior
Thom CraverThe Digital Marketers Toolkit

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So You’ve Joined the “Sonic Revolution” . . . Now What?

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Advanced SEO Tactics for 2019

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The Feng Shui of Modern Email
Joe WilkeUp the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

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Aligning Sales & Marketing: Getting to SQL & Filling the Funnel
Will BaileyUsing Data to Drive Superior Digital Marketing Returns
Jen CapstrawForget Everything You Know About Email Marketing
Nick WestergaardGet Scrappy: Smarter Digital Marketing for Businesses Big and Small

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B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

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How Disruptions in TV and Video Are Changing Marketing

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Extend Your Reach through Content & Influence Marketing

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The Content Marketing Blueprint for Professional Services Companies

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Advanced SEO Tactics for 2019

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

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Pro Tips for Measuring User Behavior

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Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

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Forget Everything You Know About Email Marketing
Brian LaheyProgrammatic Evolved: Maximize Your Display, Video, & OTT

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B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

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Measuring Social in Today’s Shifting Sands
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

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How Disruptions in TV and Video Are Changing Marketing

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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Advanced SEO Tactics for 2019

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How to Create Irresistible Content Marketing

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Forget Everything You Know About Email Marketing

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So You’ve Joined the “Sonic Revolution” . . . Now What?

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The Feng Shui of Modern Email

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Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

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Unleashing the Hidden Power of Email Marketing: Improve Results and Avoid Mistakes
Gaurav IssarUsing Customer Insights to Stretch Your Marketing Dollars

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The Magic of Tidying Up Your Content: How to Declutter Your Website to Grow

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Measuring Social in Today’s Shifting Sands
Mike RidingModernize Your Marketing Work: 4 Simple Ways to Get More Done

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Analytics & Reporting: Making Sense of the Data
Justin WatkinsFinding Fit in Silicon Valley: Frameworks for Marketing Growth