Data Science Archives | Digital Summit

Data Science

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Produce Like A Pro: How To Deliver Better, More Creative Work and Do More That Matters

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Humanization Is the New Personalization: Driving Growth With Good
Zachary HanzGet More out of Every Email You Send

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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9 Powerful Trends Shaping Marketing

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Lead Nurturing is Like Dating: Tips for Building an Effective Lead Nurturing Program

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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Democratizing Digital Analytics with Google Data Studio

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How Disruptions in TV and Video Are Changing Marketing

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The Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

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Evolving to a Holistic Approach to Grow Engagement and Conversions

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Search Science and the Consumer Journey

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Using Data to Drive Superior Digital Marketing Returns

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Get More out of Every Email You Send

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How Disruptions in TV and Video Are Changing Marketing

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Humanization Is the New Personalization: Driving Growth With Good

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How to Build Bridges Between Departments for SEO Success

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Get More out of Every Email You Send

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Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Results

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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Personalization Strategies to Improve Mobile & Cross-Channel Experiences

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Analytics and Attribution: Measuring the Success of Influencer Marketing
Morgan JessupHow to Embrace the Convergence of TV and Digital Video

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

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Implementing Destination-Based Marketing to Win More Store Visits

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Leveraging Publicly Available Information to Better Your Brand
Clem McDavidLeveraging Publicly Available Information to Better Your Brand
Cliff SealThree Keys to Mastering B2B Email Like a Jazz Musician
Kenneth KinneyHow Disruptions in TV and Video Are Changing Marketing
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)
Morgan JessupHow to Embrace the Convergence of TV and Digital Video
Sterling McKinleyHow to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks

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Breaking Through the Feed Clutter with Dynamic Creative in B2B

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Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

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Better Together: Leveraging Partnerships to Drive More Marketing & Consumer Engagement

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

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Using Behavioral Signals From Voice to Predict Customer Intent
Will BaileyUsing Data to Drive Superior Digital Marketing Returns

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Avoid Being Swamped by the Data Tsunami – Create Actionable Insights Instead
Alan K’nechtMake Your Data Talk and Sing for You
Ken Van EveryUncovering Hidden Data Risks to Effectively Reach Intended Audiences
Nina StanleyHow Neuromarketing Is Changing Brand Marketing

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How Disruptions in TV and Video Are Changing Marketing

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Three Keys to Mastering B2B Email Like a Jazz Musician

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Leveraging Publicly Available Information to Better Your Brand

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Marketing is Eating Sales: How to Thrive in This New Data-Driven World

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

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Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

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Break Down B2B Silos and Lead with Data to Drive Marketing Performance
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

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How Disruptions in TV and Video Are Changing Marketing

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Make Your Data Talk and Sing for You

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Consumer Retention and Win Backs for Subscription Models

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Uncovering Hidden Data Risks to Effectively Reach Intended Audiences

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Unlock Your Offline and Online Customer Data to Boost Campaign Conversions

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InstaBrain: The New Rules for Marketing to Gen Z
Gaurav IssarUsing Customer Insights to Stretch Your Marketing Dollars
Clint KaiserThe ABCs of Generation Z and Email Marketing
Loren McDonald9 Powerful Trends Shaping Marketing

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Can I Trust These Numbers?! How to Build Trust in Your Data/Analytics

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How Disruptions in TV and Video Are Changing Marketing

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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Measuring Social in Today’s Shifting Sands

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Get More out of Every Email You Send

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9 Machine Learning Tools You Can Use To Add Efficiency to Your Digital Advertising

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First Impressions: Creating Iterative, Automated Customer Segmentation with AI

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Analytics for Non-Profits: Processes to Derive Impactful Insights in Less Time

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Analytics & Reporting: Making Sense of the Data

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Winning with CRO: Key Pillars of a Successful Conversion Optimization Program

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

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How You Can Save Up To 50% on Your Digital Media Budgets

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Smarter Media Budget Allocations:  Growing a Brand and Keeping The CFO Happy

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Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer

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Using Customer Insights to Stretch Your Marketing Dollars

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Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

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How You Can Save Up To 50% on Your Digital Media Budgets

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Get More out of Every Email You Send
David Miller9 Powerful Trends Shaping Marketing

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Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)

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Supercharging Search: Integrating SEO and PPC with Other Business Units

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

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More Effective Retargeting in Digital Advertising
Madeline GryczmanAnalytics & Reporting: Making Sense of the Data
Zachary HanzGet More out of Every Email You Send

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9 Powerful Trends Shaping Marketing

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Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

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More Effective Retargeting in Digital Advertising

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Analytics & Reporting: Making Sense of the Data