Data Science Archives | Digital Summit

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Produce Like A Pro: How To Deliver Better, More Creative Work and Do More That Matters

Produce Like A Pro: How To Deliver Better, More Creative Work and Do More That Matters

Data & Analytics
Chicago 2019
Event Recording
01/21/20

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Humanization Is the New Personalization: Driving Growth With Good

Humanization Is the New Personalization: Driving Growth With Good

Data Science
Dallas 2019
Event Slides
12/16/19
Zachary HanzGet More out of Every Email You Send

Get More out of Every Email You Send

Email Marketing
Dallas 2019
Event Recording
12/14/19

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Analytics and Attribution: Measuring the Success of Influencer Marketing

Analytics and Attribution: Measuring the Success of Influencer Marketing

Internet Summit 2019
Event Recording
12/11/19

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

Data & Analytics
Internet Summit 2019
Event Recording
12/11/19

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Analytics for Agencies: Processes to Become the Purveyors of Truth

Analytics for Agencies: Processes to Become the Purveyors of Truth

Data & Analytics
Internet Summit 2019
Event Recording
12/11/19

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9 Powerful Trends Shaping Marketing

9 Powerful Trends Shaping Marketing

Data Science
Internet Summit 2019
Event Recording
12/11/19

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Lead Nurturing is Like Dating: Tips for Building an Effective Lead Nurturing Program

Lead Nurturing is Like Dating: Tips for Building an Effective Lead Nurturing Program

B2B Marketing
Dallas 2019
Event Slides
12/05/19

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Analytics for Agencies: Processes to Become the Purveyors of Truth

Analytics for Agencies: Processes to Become the Purveyors of Truth

Data & Analytics
Dallas 2019
Event Slides
12/05/19

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Democratizing Digital Analytics with Google Data Studio

Democratizing Digital Analytics with Google Data Studio

Marketing Measurement
Dallas 2019
Event Slides
12/05/19

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Dallas 2019
Event Slides
12/05/19

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The Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies

The Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies

Digital Marketing Strategy
Dallas 2019
Event Slides
12/05/19

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

It’s More Than Data: We’ve Been Doing Content Strategy Wrong

Content Marketing
Dallas 2019
Event Slides
12/05/19

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Evolving to a Holistic Approach to Grow Engagement and Conversions

Evolving to a Holistic Approach to Grow Engagement and Conversions

Data & Analytics
Dallas 2019
Event Slides
12/05/19

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Search Science and the Consumer Journey

Search Science and the Consumer Journey

SEO
Dallas 2019
Event Slides
12/05/19

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Using Data to Drive Superior Digital Marketing Returns

Using Data to Drive Superior Digital Marketing Returns

Data & Analytics
Dallas 2019
Event Slides
12/05/19

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Get More out of Every Email You Send

Get More out of Every Email You Send

Email Marketing
Dallas 2019
Event Slides
12/05/19

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Internet Summit 2019
Event Slides
11/20/19

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Humanization Is the New Personalization: Driving Growth With Good

Humanization Is the New Personalization: Driving Growth With Good

Data & Analytics
Internet Summit 2019
Event Slides
11/20/19

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How to Build Bridges Between Departments for SEO Success

How to Build Bridges Between Departments for SEO Success

SEO
Internet Summit 2019
Event Slides
11/20/19

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Get More out of Every Email You Send

Get More out of Every Email You Send

Email Marketing
Internet Summit 2019
Event Slides
11/15/19

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Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Results

Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Results

Email Marketing
Internet Summit 2019
Event Slides
11/15/19

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Analytics for Agencies: Processes to Become the Purveyors of Truth

Analytics for Agencies: Processes to Become the Purveyors of Truth

Data & Analytics
Internet Summit 2019
Event Slides
11/15/19

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

Data Science
Internet Summit 2019
Event Slides
11/15/19

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Personalization Strategies to Improve Mobile & Cross-Channel Experiences

Personalization Strategies to Improve Mobile & Cross-Channel Experiences

Mobile Marketing
Internet Summit 2019
Event Slides
11/15/19

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Analytics and Attribution: Measuring the Success of Influencer Marketing

Analytics and Attribution: Measuring the Success of Influencer Marketing

Social Media Marketing
Internet Summit 2019
Event Slides
11/15/19
Morgan JessupHow to Embrace the Convergence of TV and Digital Video

How to Embrace the Convergence of TV and Digital Video

Video Marketing Tips
Internet Summit 2019
Event Slides
11/15/19

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

It’s More Than Data: We’ve Been Doing Content Strategy Wrong

Content Marketing
Internet Summit 2019
Event Slides
11/15/19

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Implementing Destination-Based Marketing to Win More Store Visits

Implementing Destination-Based Marketing to Win More Store Visits

Emerging Marketing Technology
Internet Summit 2019
Event Slides
11/15/19

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Leveraging Publicly Available Information to Better Your Brand

Leveraging Publicly Available Information to Better Your Brand

Data & Analytics
Internet Summit 2019
Event Slides
11/15/19
Clem McDavidLeveraging Publicly Available Information to Better Your Brand

Leveraging Publicly Available Information to Better Your Brand

Data & Analytics
Charlotte 2019
Event Recording
10/25/19
Cliff SealThree Keys to Mastering B2B Email Like a Jazz Musician

Three Keys to Mastering B2B Email Like a Jazz Musician

Email Marketing
Charlotte 2019
Event Recording
10/25/19
Gary SchwakeMarketing is Eating Sales: How to Thrive in This New Data-Driven World

Marketing is Eating Sales: How to Thrive in This New Data-Driven World

B2B Marketing
Charlotte 2019
Event Recording
10/25/19
Kenneth KinneyHow Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Charlotte 2019
Event Recording
10/25/19
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

Why Marketing Analytics Fails (and How to Do It Right)

Marketing Measurement
Charlotte 2019
Event Recording
10/25/19
Morgan JessupHow to Embrace the Convergence of TV and Digital Video

How to Embrace the Convergence of TV and Digital Video

Video Marketing Tips
Charlotte 2019
Event Recording
10/25/19
Scott CalderwoodA/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

Marketing Measurement
Charlotte 2019
Event Recording
10/25/19
Sterling McKinleyHow to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks

How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks

Emerging Marketing Technology
Charlotte 2019
Event Recording
10/25/19

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Breaking Through the Feed Clutter with Dynamic Creative in B2B

Breaking Through the Feed Clutter with Dynamic Creative in B2B

Data & Analytics
Boston 2019
Event Slides
10/23/19

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Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

Digital Marketing Strategy
Boston 2019
Event Slides
10/23/19
Lea PicaThe PICA Protocol™: Your Prescription for Healthy, Actionable Data Storytelling

The PICA Protocol™: Your Prescription for Healthy, Actionable Data Storytelling

B2B Marketing
Boston 2018
Event Slides
10/23/19

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Better Together: Leveraging Partnerships to Drive More Marketing & Consumer Engagement

Better Together: Leveraging Partnerships to Drive More Marketing & Consumer Engagement

Data & Analytics
Boston 2019
Event Slides
10/23/19

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

It’s More Than Data: We’ve Been Doing Content Strategy Wrong

Content Marketing
Boston 2019
Event Slides
10/23/19

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Using Behavioral Signals From Voice to Predict Customer Intent

Using Behavioral Signals From Voice to Predict Customer Intent

SEO
Boston 2019
Event Slides
10/23/19
Will BaileyUsing Data to Drive Superior Digital Marketing Returns

Using Data to Drive Superior Digital Marketing Returns

Data & Analytics
Boston 2019
Event Slides
10/22/19

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Avoid Being Swamped by the Data Tsunami – Create Actionable Insights Instead

Avoid Being Swamped by the Data Tsunami – Create Actionable Insights Instead

Data & Analytics
Everything Atlanta 2019
Event Slides
10/17/19
Alan K’nechtMake Your Data Talk and Sing for You

Make Your Data Talk and Sing for You

Data & Analytics
Detroit 2019
Event Recording
10/16/19
Erik LindstromBreak Down B2B Silos and Lead with Data to Drive Marketing Performance

Break Down B2B Silos and Lead with Data to Drive Marketing Performance

Data & Analytics
Detroit 2019
Event Recording
10/16/19
Ken Van EveryUncovering Hidden Data Risks to Effectively Reach Intended Audiences

Uncovering Hidden Data Risks to Effectively Reach Intended Audiences

Data & Analytics
Detroit 2019
Event Recording
10/16/19
Kris IrizawaUnlock Your Offline and Online Customer Data to Boost Campaign Conversions

Unlock Your Offline and Online Customer Data to Boost Campaign Conversions

Conversion
Detroit 2019
Event Recording
10/16/19
Nina StanleyHow Neuromarketing Is Changing Brand Marketing

How Neuromarketing Is Changing Brand Marketing

Brand Marketing
Detroit 2019
Event Recording
10/16/19
Ryan MuirInterpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

eCommerce
Detroit 2019
Event Recording
10/16/19

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Charlotte 2019
Event Slides
10/04/19

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Three Keys to Mastering B2B Email Like a Jazz Musician

Three Keys to Mastering B2B Email Like a Jazz Musician

Email Marketing
Charlotte 2019
Event Slides
10/04/19

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Leveraging Publicly Available Information to Better Your Brand

Leveraging Publicly Available Information to Better Your Brand

Data & Analytics
Charlotte 2019
Event Slides
10/04/19

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Marketing is Eating Sales: How to Thrive in This New Data-Driven World

Marketing is Eating Sales: How to Thrive in This New Data-Driven World

B2B Marketing
Charlotte 2019
Event Slides
10/03/19

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

Marketing Measurement
Charlotte 2019
Event Slides
10/03/19

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Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

eCommerce
Detroit 2019
Event Slides
10/02/19

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Break Down B2B Silos and Lead with Data to Drive Marketing Performance

Break Down B2B Silos and Lead with Data to Drive Marketing Performance

Data & Analytics
Detroit 2019
Event Slides
10/02/19
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

Why Marketing Analytics Fails (and How to Do It Right)

Marketing Measurement
Tampa 2019
Event Recording
10/02/19

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Tampa 2019
Event Recording
10/02/19

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Make Your Data Talk and Sing for You

Make Your Data Talk and Sing for You

Data & Analytics
Detroit 2019
Event Slides
09/27/19

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Consumer Retention and Win Backs for Subscription Models

Consumer Retention and Win Backs for Subscription Models

Conversion
Detroit 2019
Event Slides
09/27/19

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Uncovering Hidden Data Risks to Effectively Reach Intended Audiences

Uncovering Hidden Data Risks to Effectively Reach Intended Audiences

Data & Analytics
Detroit 2019
Event Slides
09/26/19

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Unlock Your Offline and Online Customer Data to Boost Campaign Conversions

Unlock Your Offline and Online Customer Data to Boost Campaign Conversions

Conversion
Detroit 2019
Event Slides
09/26/19

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InstaBrain: The New Rules for Marketing to Gen Z

InstaBrain: The New Rules for Marketing to Gen Z

Data & Analytics
Detroit 2019
Event Slides
09/26/19
Gaurav IssarUsing Customer Insights to Stretch Your Marketing Dollars

Using Customer Insights to Stretch Your Marketing Dollars

Data & Analytics
Chicago 2019
Event Recording
09/24/19
Clint KaiserThe ABCs of Generation Z and Email Marketing

The ABCs of Generation Z and Email Marketing

Email Marketing
Chicago 2019
Event Recording
09/17/19
Loren McDonald9 Powerful Trends Shaping Marketing

9 Powerful Trends Shaping Marketing

Data Science
Chicago 2019
Event Recording
09/16/19

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Can I Trust These Numbers?! How to Build Trust in Your Data/Analytics

Can I Trust These Numbers?! How to Build Trust in Your Data/Analytics

Marketing Measurement
Tampa 2019
Event Slides
09/12/19

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How Disruptions in TV and Video Are Changing Marketing

How Disruptions in TV and Video Are Changing Marketing

Emerging Marketing Technology
Tampa 2019
Event Slides
09/12/19

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Analytics and Attribution: Measuring the Success of Influencer Marketing

Analytics and Attribution: Measuring the Success of Influencer Marketing

Social Media Marketing
Tampa 2019
Event Slides
09/12/19

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Measuring Social in Today’s Shifting Sands

Measuring Social in Today’s Shifting Sands

Social Media Marketing
Washington DC 2019
Event Slides
09/12/19

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Get More out of Every Email You Send

Get More out of Every Email You Send

Email Marketing
Washington DC 2019
Event Slides
09/12/19

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9 Machine Learning Tools You Can Use To Add Efficiency to Your Digital Advertising

9 Machine Learning Tools You Can Use To Add Efficiency to Your Digital Advertising

Paid Advertising
Washington DC 2019
Event Slides
09/06/19

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First Impressions: Creating Iterative, Automated Customer Segmentation with AI

First Impressions: Creating Iterative, Automated Customer Segmentation with AI

Data & Analytics
Washington DC 2019
Event Slides
09/06/19

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Analytics for Non-Profits: Processes to Derive Impactful Insights in Less Time

Analytics for Non-Profits: Processes to Derive Impactful Insights in Less Time

Data & Analytics
Washington DC 2019
Event Slides
09/06/19

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Analytics & Reporting: Making Sense of the Data

Analytics & Reporting: Making Sense of the Data

Data & Analytics
Washington DC 2019
Event Slides
09/06/19

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Winning with CRO: Key Pillars of a Successful Conversion Optimization Program

Winning with CRO: Key Pillars of a Successful Conversion Optimization Program

Conversion
Washington DC 2019
Event Slides
09/06/19

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

Marketing Measurement
Washington DC 2019
Event Slides
09/06/19

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How You Can Save Up To 50% on Your Digital Media Budgets

How You Can Save Up To 50% on Your Digital Media Budgets

Paid Advertising
Washington DC 2019
Event Slides
09/06/19

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Smarter Media Budget Allocations: Growing a Brand and Keeping The CFO Happy

Smarter Media Budget Allocations: Growing a Brand and Keeping The CFO Happy

Marketing Measurement
Chicago 2019
Event Slides
08/30/19

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Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer

Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer

Video Marketing Tips
Chicago 2019
Event Slides
08/29/19

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Using Customer Insights to Stretch Your Marketing Dollars

Using Customer Insights to Stretch Your Marketing Dollars

Data & Analytics
Chicago 2019
Event Slides
08/29/19

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Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

Digital Marketing Strategy
Chicago 2019
Event Slides
08/29/19

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

Data & Analytics
Chicago 2019
Event Slides
08/29/19

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How You Can Save Up To 50% on Your Digital Media Budgets

How You Can Save Up To 50% on Your Digital Media Budgets

Paid Advertising
Chicago 2019
Event Slides
08/29/19

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Get More out of Every Email You Send

Get More out of Every Email You Send

Email Marketing
Chicago 2019
Event Slides
08/29/19
David Miller9 Powerful Trends Shaping Marketing

9 Powerful Trends Shaping Marketing

Data Science
Minneapolis 2019
Event Recording
08/26/19

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Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)

Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)

Marketing Measurement
Minneapolis 2019
Event Recording
08/26/19

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Supercharging Search: Integrating SEO and PPC with Other Business Units

Supercharging Search: Integrating SEO and PPC with Other Business Units

SEO
Minneapolis 2019
Event Recording
08/26/19

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

Data & Analytics
Minneapolis 2019
Event Recording
08/26/19

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More Effective Retargeting in Digital Advertising

More Effective Retargeting in Digital Advertising

Paid Advertising
Minneapolis 2019
Event Recording
08/26/19
Madeline GryczmanAnalytics & Reporting: Making Sense of the Data

Analytics & Reporting: Making Sense of the Data

Data & Analytics
Minneapolis 2019
Event Recording
08/26/19
Zachary HanzGet More out of Every Email You Send

Get More out of Every Email You Send

Email Marketing
Minneapolis 2019
Event Recording
08/25/19

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9 Powerful Trends Shaping Marketing

9 Powerful Trends Shaping Marketing

Data & Analytics
Minneapolis 2019
Event Slides
08/16/19

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Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)

Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)

Marketing Measurement
Minneapolis 2019
Event Slides
08/16/19

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

Data & Analytics
Minneapolis 2019
Event Slides
08/16/19

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More Effective Retargeting in Digital Advertising

More Effective Retargeting in Digital Advertising

Paid Advertising
Minneapolis 2019
Event Slides
08/16/19

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Analytics & Reporting: Making Sense of the Data

Analytics & Reporting: Making Sense of the Data

Data & Analytics
Minneapolis 2019
Event Slides
08/16/19