Data & Analytics

Zachary HanzGet More out of Every Email You Send

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Customer-Obsessed Digital User Engagement
Seth WeisfieldPersonalizing Emails and Notifications to Drive Customer Success

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Build a Loyal Base of Listeners: B2B Podcasting
Loren McDonaldIgnore at Your Peril: 9 Trends That Will Shape Marketing in 2019

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Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid
Colleen HarrisFive Reports Every Marketer Needs to Master in Google Analytics

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Improving Person-Based Omnichannel Analytics and Targeting
Caroline MatisThree Ways to Dramatically Improve Your Email Results

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The Most Powerful Email Data Lessons Can be Found in the Movie Groundhog Day

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Be Customer Obsessed: Using Data to Create a Cohesive Customer Journey across Digital Channels

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Maximize Marketing ROI with a Data-First Approach to Attribution Modeling

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Field of Dreams: People May Come to Your Site but Will They Take Action

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Digital Advertising and Data: Fulfilling the Mad Men Creative Promise

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Make Your Social Media Strategy a Best Seller

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Get More for your Marketing Dollars with Customer Insights

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Three Ways to Dramatically Improve Your Email Results

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Ignore at Your Peril: 9 Trends That Will Shape Marketing in 2019

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Get More out of Every Email You Send

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Customer-Obsessed Digital User Engagement

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Build a Loyal Base of Listeners: B2B Podcasting

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The Most Powerful Email Data Lessons Can be Found in the Movie Groundhog Day

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Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

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Five Reports Every Marketer Needs to Master in Google Analytics

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Improving Person-Based Omnichannel Analytics and Targeting

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Three Ways to Dramatically Improve Your Email Results
Zachary HanzGet More out of Every Email You Send
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

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Deciphering Digital Transformation: 25 Years in the Making
Kate WinickBoost Your Content by Thinking Like An Editor

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10 Steps to Make You a People-Based Marketing Rock Star
Jeremy WoodSocial Trends You Can Put Into Practice In 2019

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Understand Your Audience – Become a Programmatic Rock Star

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Are You a Data-Driven Marketer? You’re Likely Missing an Entire Category of Analytics

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The Most Powerful Email Data Lessons Can be Found in the Movie Groundhog Day

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Why Marketing Analytics Fails (and How to Do It Right)

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Are You a Data-Driven Marketer? You’re Likely Missing an Entire Category of Analytics

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Get More out of Every Email You Send

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Design Tips for Better Data Storytelling

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Deciphering Digital Transformation: 25 Years in the Making

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Boost Your Content by Thinking Like An Editor

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10 Steps to Make You a People-Based Marketing Rock Star

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Social Trends You Can Put Into Practice In 2019

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Understand Your Audience – Become a Programmatic Rock Star

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Tips, Tools, and Tactics For More Successful Content

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Leveraging Analytics To Transform Content Into Context

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Tips, Tools, and Tactics For More Successful Content

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Leveraging Analytics To Transform Content Into Context

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Keeping Up With Rapid Digital Evolution in 2019

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Tips, Tools, and Tactics For More Successful Content
Manuel MartinezHow to Use Structured Data for SEO

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Ignore at Your Peril: 9 Trends That Will Shape Marketing in 2019

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Rich Snippets: What Are They, and How Can I Get One?

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A Path to Personalization for Increased Conversions

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Three Ways to Dramatically Improve Your Email Results

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Building a Social Engagement Strategy That Works for your Business
Ashley CrowderAR + AI: Co-Creating the Most Personalized Consumer Experience

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How to Leverage Influencer Marketing to Grow Your Bottom Line

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Ignore at Your Peril: 9 Trends That Will Shape Marketing in 2019

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A Non-SEOs Guide to the Power of Search Behavior

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How to Build a Marketing Plan that Maps to Your Sales Pipeline

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How You Can Save Up To 50% on Your Digital Media Budgets

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Tips, Tools, and Tactics For More Successful Content

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How to Use Structured Data for SEO

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Data That Drives Email Marketing Relevance… and Revenue

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A Path to Personalization for Increased Conversions

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Rich Snippets: What Are They, and How Can I Get One?

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The 7 and 3/4 Things You Don’t Ever Want to Do in Email

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Three Ways to Dramatically Improve Your Email Results

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Building a Social Engagement Strategy That Works for your Business

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AR + AI: Co-Creating the Most Personalized Consumer Experience
Scott GardnerWinning the Local Search Game

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Tips, Tools, and Tactics For More Successful Content

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Three Ways to Dramatically Improve Your Email Results
Jason HsiaoThree Actionable Ways to Amplify Video Marketing Success on Social Media

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Ten Shortcuts to a Successful Content Marketing Program

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Search Engine Optimization in a User First World

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Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage
Seth WeisfieldPersonalizing Emails and Notifications to Drive Customer Success

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Mind the Gap: How Location Data Connects Consumers’ Online and Offline Journeys

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Marketing Analytics: Get the Insights You Need Faster

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Lessons Learned in Content Personalization During the Worst Hurricane Month in History

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Intent Data – A Game Changer for Sales & Marketing

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How to Build a Marketing Plan that Maps to Your Sales Pipeline

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How Does Your Martech Stack Stack up? Harness the Power of Your Tech Stack

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How AI Will Let Us Be Marketers Again

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Flipping the Funnel: A Data-Driven Approach to Digital-First Communications Planning
Midori NedigerData Visualization for the Modern Marketer

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Building a Social Engagement Strategy That Works for your Business
Joshua Camden500 Different Website Visitors, 500 Different Web Experiences

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Three New Strategies for Optimizing Your Digital Campaigns with Dynamic B2B Data
Angela EarlThe Pitfalls of Being a Data Hoarder and 3 Steps to Recovery

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How AI Will Let Us Be Marketers Again

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How to Build a Marketing Plan that Maps to Your Sales Pipeline