Data & Analytics

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Using Behavioral Signals From Voice to Predict Customer Intent
Will BaileyUsing Data to Drive Superior Digital Marketing Returns

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Avoid Being Swamped by the Data Tsunami – Create Actionable Insights Instead
Sarah WeiseInstaBrain: The New Rules for Marketing to Gen Z
Alan K’nechtMake Your Data Talk and Sing for You
Dathan BrownGet More Out of Every Email You Send
Ken Van EveryUncovering Hidden Data Risks to Effectively Reach Intended Audiences
Nina StanleyHow Neuromarketing Is Changing Brand Marketing

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How Disruptions in TV and Video Are Changing Marketing

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Three Keys to Mastering B2B Email Like a Jazz Musician

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Leveraging Publicly Available Information to Better Your Brand

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Marketing is Eating Sales: How to Thrive in This New Data-Driven World

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

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Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

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Break Down B2B Silos and Lead with Data to Drive Marketing Performance

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Measuring Social in Today’s Shifting Sands
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

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InstaBrain: The New Rules for Marketing to Gen Z

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How Disruptions in TV and Video Are Changing Marketing

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Small team. Tiny audience. Big impact.

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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Make Your Data Talk and Sing for You

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Consumer Retention and Win Backs for Subscription Models

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Uncovering Hidden Data Risks to Effectively Reach Intended Audiences

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Unlock Your Offline and Online Customer Data to Boost Campaign Conversions

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InstaBrain: The New Rules for Marketing to Gen Z
Gaurav IssarUsing Customer Insights to Stretch Your Marketing Dollars

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Measuring Social in Today’s Shifting Sands
Mike RidingModernize Your Marketing Work: 4 Simple Ways to Get More Done

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Analytics & Reporting: Making Sense of the Data
Dathan BrownGet More Out of Every Email You Send

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Analytics for Non-Profits: Processes to Derive Impactful Insights in Less Time

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First Impressions: Creating Iterative, Automated Customer Segmentation with AI

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Winning with CRO: Key Pillars of a Successful Conversion Optimization Program
GUEST POST: The First Rule of Data-Driven Marketing
Zachary HanzGet More Out of Every Email You Send

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Smarter Media Budget Allocations: Growing a Brand and Keeping The CFO Happy
Senthil GovindanHow You Can Save Up To 50% on Your Digital Media Budgets

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Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

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Quit Talking About Marketing AI, And Start Using It

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Measuring Social in Today’s Shifting Sands
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

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Can I Trust These Numbers?! How to Build Trust in Your Data/Analytics

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How Disruptions in TV and Video Are Changing Marketing

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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Measuring Social in Today’s Shifting Sands

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Get More out of Every Email You Send

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9 Machine Learning Tools You Can Use To Add Efficiency to Your Digital Advertising

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First Impressions: Creating Iterative, Automated Customer Segmentation with AI

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Analytics for Non-Profits: Processes to Derive Impactful Insights in Less Time

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Analytics & Reporting: Making Sense of the Data

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Winning with CRO: Key Pillars of a Successful Conversion Optimization Program

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A/B Testing & Optimization: How to Take Your Digital Web Efforts From Good to Great

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How You Can Save Up To 50% on Your Digital Media Budgets

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Smarter Media Budget Allocations:  Growing a Brand and Keeping The CFO Happy

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Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer

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Using Customer Insights to Stretch Your Marketing Dollars

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Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

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How You Can Save Up To 50% on Your Digital Media Budgets

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Get More out of Every Email You Send
David Miller9 Powerful Trends Shaping Marketing

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Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)

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Supercharging Search: Integrating SEO and PPC with Other Business Units

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

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More Effective Retargeting in Digital Advertising
Madeline GryczmanAnalytics & Reporting: Making Sense of the Data
Zachary HanzGet More out of Every Email You Send

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9 Powerful Trends Shaping Marketing

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Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)

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People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

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More Effective Retargeting in Digital Advertising

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Analytics & Reporting: Making Sense of the Data

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Get More out of Every Email You Send

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How to Grab Onto the Gen Z Audience that Won’t Stay Still

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Get More out of Every Email You Send
Conor EganDriving More Revenue Through Webification

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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How to Grab Onto the Gen Z Audience that Won’t Stay Still

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Get Your Leadership’s Attention: How to Present Results to Get Results?

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Driving More Revenue Through Webification

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Get More out of Every Email You Send

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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Get Your Leadership’s Attention: How to Present Results to Get Results

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Email Personalization: 20% of Actions for 80% of Results
John SellwoodSave Money and Increase Revenue With Data-Driven Marketing
Bonnie MatosichFinding Your North Star: Lessons in Growth from a Career at the CIA and Disney

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Measuring Social in Today’s Shifting Sands

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Three Keys to Mastering B2B Email Like a Jazz Musician
Loren McDonaldIgnore at Your Peril: 9 Trends That Will Reshape Your Marketing Organization and Career

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How CRM Predictive Models Improve Customer Experience