Digital Marketing Data & Analytics Videos from Digital Summit

Data & Analytics

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Building Advocates with World-Class Customer Experience

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Incorporating Lead Generation into Your Marketing Strategy

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Marketing Attribution’s New Normal for Post-Pandemic Success

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10 Steps to Show Content Marketing ROI to Your Boss

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Use AI-Powered Analytics to Empower Your Decision Making

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How to Make your B2B Competitors’ Websites Work for You in 2021

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B2B Market Research: Tips, Tricks, Stories from the Trenches

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Executing Multi-Brand CRM: Quick Wins to be Better, Faster and More Customized

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How to Measure Marketing Performance in the New Age of Privacy

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Advanced Digital Analytics Strategies and Tactics

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Advanced Digital Analytics Strategies and Tactics for Nonprofits and Associations

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Preparing Your Website Data for Google Analytics 4

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The Transformative Power of Data

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The Never-Ending Pursuit for Better Member Value

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Preparing Your Website Data for Google Analytics 4

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Creating Big-Brand CX on an SMB Budget

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Organizing your Digital Properties to Connect Data to Business Decisions

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How to Ditch the Data Cycle and Create Content that Gets Remembered

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Get Your Content Noticed: A Metadata Strategy for Beautiful Nerds

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How to Create a Winning Blog Strategy Using Search Data

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Transforming with Optimization

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Organizing your Website Data for 2021

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Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success

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Advanced Digital Analytics Strategies and Tactics

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Who’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience

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Leveraging the Unexpected Relationship Between Data Scientists and Creatives to Build Savvier AI

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Personalization Strategies to Improve Mobile & Cross-Channel Experiences

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Content Marketing: Using Data to Create Content That Works

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Transformative Data Storytelling: Where Art, Science & Data Literacy Meet

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Advanced Digital Analytics Strategies and Tactics

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Accelerate the Sales Cycle Using Real-Time Insights

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How To Create a Marketing Plan With Analytics Data to Support It

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Three Keys to Mastering B2B Email Like a Jazz Musician

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Data Orchestration and Establishing the Right Audience Targeting Strategy

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Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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Customer-Centric Marketing: Aligning Insights and Analytics for the Win

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Drive Growth Now: Build a Marketing Analytics Roadmap to Maximize Strategy and Spend

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Making Google Analytics Work for You

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Data Orchestration and Establishing the Right Audience Targeting Strategy

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First Impressions: Creating Customer Segmentations with AI

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Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success

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Email Deliverability: Best Practices From The Experts

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Content Marketing: Using Data to Create Content That Works

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Mind the Gap: 5 Key Take-Aways Digital Marketers Must Know from Microsoft’s 2020 Privacy Survey

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How to Monitor, Analyze and Utilize Search and Content Trends

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Using Location Data to Better Understand and Reach Your Customers (and Win New Business)
Ericka KurtzEstablishing a Data-Driven and Brand-Safe Social Content Strategy
Matt HertigMarketing Analytics: How to Find the Answers You Need Now
Gordon BellProving Brand Value in Uncertain Times: Look Beyond A/B Testing

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Produce Like A Pro: How To Deliver Better, More Creative Work and Do More That Matters

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Humanization Is the New Personalization: Driving Growth With Good

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More Than Acquisition: Why Marketers Need to Own the Entire Customer Journey

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Using Data to Drive Superior Digital Marketing Returns
Tony VerreSearch Science and the Consumer Journey

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Evolving to a Holistic Approach to Grow Engagement and Conversions

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

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Beyond Personas and the Customer Journey: The Next Step for CX Succes
Matt HertigWhy Marketing Analytics Fails (and How to Do It Right)

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How Disruptions in TV and Video Are Changing Marketing

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Democratizing Digital Analytics with Google Data Studio

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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Lead Nurturing is Like Dating: Tips for Building an Effective Lead Nurturing Program

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TV & Digital Video: A Match Made in Heaven

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Analytics and Attribution: Measuring the Success of Influencer Marketing

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

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Beyond Personas and the Customer Journey: The Next Step for CX Succes
Matt HudsonPersonalization Strategies to Improve Mobile & Cross-Channel Experiences

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How Disruptions in TV and Video Are Changing Marketing

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Lead Nurturing is Like Dating: Tips for Building an Effective Lead Nurturing Program

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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Democratizing Digital Analytics with Google Data Studio

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How Disruptions in TV and Video Are Changing Marketing

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The Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies

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It’s More Than Data: We’ve Been Doing Content Strategy Wrong

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Evolving to a Holistic Approach to Grow Engagement and Conversions

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Search Science and the Consumer Journey

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Using Data to Drive Superior Digital Marketing Returns

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Get More out of Every Email You Send
Dave RohrerHow to Build Bridges Between Departments for SEO Success
Dathan BrownGet More Out of Every Email You Send
Jennifer ChaseExperience 2030: A Roadmap to Future of Customer Experience

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Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Result

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How Disruptions in TV and Video Are Changing Marketing

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Humanization Is the New Personalization: Driving Growth With Good

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How to Build Bridges Between Departments for SEO Success

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Get More out of Every Email You Send

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Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Results

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Analytics for Agencies: Processes to Become the Purveyors of Truth

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When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong