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The Hard Truths of Account-Based Marketing

The Hard Truths of Account-Based Marketing

Customer Experience
At Home May 2021
Event Slides
06/03/21

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Using a Centralized Approach to Create a Data-Driven Personalized Customer Journey

Using a Centralized Approach to Create a Data-Driven Personalized Customer Journey

Customer Experience
At Home May 2021
Event Recording
06/03/21

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Shaping Brand Perception through Storytelling

Shaping Brand Perception through Storytelling

Digital Marketing Strategy
At Home May 2021
Event Recording
06/02/21

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Scaling Content: Empower Your Sales Team to Create Delightful Content Experiences

Scaling Content: Empower Your Sales Team to Create Delightful Content Experiences

Content Marketing
At Home May 2021
Event Recording
06/02/21

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Easy SEO B2B Wins in 2021

Easy SEO B2B Wins in 2021

SEO
At Home May 2021
Event Recording
06/02/21

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Building Advocates with World-Class Customer Experience

Building Advocates with World-Class Customer Experience

Customer Experience
At Home May 2021
Event Recording
06/02/21

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Incorporating Lead Generation into Your Marketing Strategy

Incorporating Lead Generation into Your Marketing Strategy

Customer Experience
At Home May 2021
Event Recording
06/02/21

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How to Build Stories that Sell

How to Build Stories that Sell

Storytelling
At Home May 2021
Event Recording
06/02/21

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How B2B Marketers Can Leverage “Near Me” Searches

How B2B Marketers Can Leverage “Near Me” Searches

SEO
At Home May 2021
Event Recording
06/02/21

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Unlock the Power of B2B Influencer Marketing

Unlock the Power of B2B Influencer Marketing

Social Media Marketing
At Home May 2021
Event Recording
06/02/21

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B2B Market Research: Tips, Tricks, Stories from the Trenches

B2B Market Research: Tips, Tricks, Stories from the Trenches

Customer Experience
At Home May 2021
Event Recording
06/02/21

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How to Create an Influencer Campaign that Drives Awareness and Builds Your Customer Pipeline

How to Create an Influencer Campaign that Drives Awareness and Builds Your Customer Pipeline

Social Media Marketing
At Home May 2021
Event Recording
06/02/21

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Executing Multi-Brand CRM: Quick Wins to be Better, Faster and More Customized

Executing Multi-Brand CRM: Quick Wins to be Better, Faster and More Customized

Customer Experience
At Home May 2021
Event Recording
06/02/21

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Scoping for Success: How to Achieve Better Outcomes Using Open Source

Scoping for Success: How to Achieve Better Outcomes Using Open Source

Website
At Home May 2021
Event Recording
06/02/21

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The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

UX & Design
At Home May 2021
Event Recording
06/02/21

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10 Brain Science Secrets to Make Your B2B Content 10X More Effective

10 Brain Science Secrets to Make Your B2B Content 10X More Effective

Content Marketing
At Home May 2021
Event Recording
06/02/21

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Empathetic Marketing: Capturing Attention & Cultivating Connections

Empathetic Marketing: Capturing Attention & Cultivating Connections

Culture Leadership & Impact
At Home April 2021
Event Recording
05/03/21

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How to Build a Community Growth Strategy from Scratch

How to Build a Community Growth Strategy from Scratch

Customer Experience
At Home April 2021
Event Recording
05/03/21

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Information is the New Influence: How to Harness the Power of Online Community

Information is the New Influence: How to Harness the Power of Online Community

Social Media Marketing
At Home April 2021
Event Recording
05/03/21

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Reimagining the Marketing Funnel for Nonprofits

Reimagining the Marketing Funnel for Nonprofits

Brand Marketing
At Home April 2021
Event Recording
05/03/21

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How To Refocus on Your Strengths and Engage with Next Generation Members

How To Refocus on Your Strengths and Engage with Next Generation Members

Content Marketing
At Home April 2021
Event Recording
05/03/21

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The Seismic Shift Coming to Online Communities and How to Win

The Seismic Shift Coming to Online Communities and How to Win

Customer Experience
At Home April 2021
Event Recording
05/03/21

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Optimizing Operations to Increase Member Engagement

Optimizing Operations to Increase Member Engagement

Marketing Measurement
At Home April 2021
Event Recording
05/03/21

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The Never-Ending Pursuit for Better Member Value

The Never-Ending Pursuit for Better Member Value

At Home April 2021
Event Recording
05/03/21

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5 Ways to Readjust Your Digital Marketing Plans for 2022

5 Ways to Readjust Your Digital Marketing Plans for 2022

Customer Experience
At Home March 2021
Event Recording
04/02/21

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Creating Big-Brand CX on an SMB Budget

Creating Big-Brand CX on an SMB Budget

Customer Experience
At Home March 2021
Event Recording
04/01/21

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The Missing Customer: Implement Tech Solutions with Content Authors in Focus

The Missing Customer: Implement Tech Solutions with Content Authors in Focus

Content Marketing
At Home February 2021
Event Recording
03/02/21

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Expanding Your Reach in a Streaming-First World

Expanding Your Reach in a Streaming-First World

Consumer behavior
At Home December 2020
Event Recording
12/14/20

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3 Reasons Companies Miss the Mark on Customer-Centricity and How to Fix It

3 Reasons Companies Miss the Mark on Customer-Centricity and How to Fix It

B2B Marketing
At Home December 2020
Event Recording
12/09/20

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How to Improve Your User Experience Through Collaboration

How to Improve Your User Experience Through Collaboration

Digital Marketing Strategy
At Home December 2020
Event Recording
12/09/20

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How to Improve Your Chatbot’s Conversation Rates, Qualify More Leads, and Improve Your Customer Experience

How to Improve Your Chatbot’s Conversation Rates, Qualify More Leads, and Improve Your Customer Experience

Customer Experience
At Home November 2020
Event Recording
11/20/20

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How to Improve Your User Experience Through Collaboration

How to Improve Your User Experience Through Collaboration

Customer Experience
At Home November 2020
Event Recording
11/19/20

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Reinvent Your CX Strategies for a Post COVID-19 World

Reinvent Your CX Strategies for a Post COVID-19 World

Customer Experience
At Home November 2020
Event Recording
11/19/20

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Tactics for Attracting New Audiences Using Your Digital Platforms

Tactics for Attracting New Audiences Using Your Digital Platforms

Customer Experience
At Home October 2020
Event Recording
10/27/20

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How to Improve Your User Experience Through Collaboration

How to Improve Your User Experience Through Collaboration

Customer Experience
At Home October 2020
Event Recording
10/26/20

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Improve Customer Perception: Tips for Managing Your Online Reviews and Reputation

Improve Customer Perception: Tips for Managing Your Online Reviews and Reputation

B2B Marketing
At Home October 2020
Event Recording
10/26/20

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A Guide to the Next 18 Months: Consumer Trends, the Recession, and the Return to “Normal”

A Guide to the Next 18 Months: Consumer Trends, the Recession, and the Return to “Normal”

Consumer behavior
At Home September 2020
Event Recording
09/14/20

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Marketing, Algorithms, and The Human Brain: The 2021 Marketing Metric For Growth

Marketing, Algorithms, and The Human Brain: The 2021 Marketing Metric For Growth

B2B Marketing
At Home September 2020
Event Recording
09/13/20

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Using Audio Content to Create a Customer Acquisition Engine

Using Audio Content to Create a Customer Acquisition Engine

Brand Marketing
At Home September 2020
Event Recording
09/13/20

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Critical Channels of Engagement: What Consumers Want

Critical Channels of Engagement: What Consumers Want

B2B Marketing
At Home September 2020
Event Recording
09/13/20

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Expanding Your Reach in a Streaming-First World

Expanding Your Reach in a Streaming-First World

Consumer behavior
At Home September 2020
Event Recording
09/13/20

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Critical Channels of Engagement: What Consumers Want

Critical Channels of Engagement: What Consumers Want

Customer Experience
At Home August 2020
Event Slides
08/13/20

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Turning Omnichannel Marketing from a Goal into a Reality

Turning Omnichannel Marketing from a Goal into a Reality

Customer Experience
At Home August 2020
Event Recording
08/13/20

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The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator

The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator

Customer Experience
At Home August 2020
Event Recording
08/13/20

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Post-Pandemic Trends: Consumerism’s Role in Recovery and The Lipstick Effect

Post-Pandemic Trends: Consumerism’s Role in Recovery and The Lipstick Effect

Consumer behavior
At Home July 2020
Event Recording
07/23/20

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Building Sustainable Digital Experiences for Changed Audiences: Architecting Information

Building Sustainable Digital Experiences for Changed Audiences: Architecting Information

Content Marketing
At Home July 2020
Event Recording
07/20/20

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Changing Consumer Behaviors: How to Relearn Your Customer

Changing Consumer Behaviors: How to Relearn Your Customer

Customer Experience
At Home July 2020
Event Recording
07/18/20

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Mind the Gap: 5 Key Take-Aways Digital Marketers Must Know from Microsoft’s 2020 Privacy Survey

Mind the Gap: 5 Key Take-Aways Digital Marketers Must Know from Microsoft’s 2020 Privacy Survey

Digital Marketing Strategy
At Home July 2020
Event Recording
07/18/20
Samantha KermodeThe New Customer Journey: The Data, Insight & Direction You Need to Adapt

The New Customer Journey: The Data, Insight & Direction You Need to Adapt

B2B Marketing
At Home May 2020
Event Recording
05/14/20
Nate WrightWinning Hearts and Minds: Using Customer Feedback to Create Marketing that Customers Love

Winning Hearts and Minds: Using Customer Feedback to Create Marketing that Customers Love

Data & Analytics
At Home May 2020
Event Recording
05/14/20
Upasna GautamBuilding Sustainable Digital Experiences for Changed Audiences: Architecting Information

Building Sustainable Digital Experiences for Changed Audiences: Architecting Information

Content Marketing
At Home May 2020
Event Recording
05/13/20
Arvell CraigHow to Start a Chatbot Marketing Strategy with Zero Overwhelm

How to Start a Chatbot Marketing Strategy with Zero Overwhelm

Leadership & Impact
Quick Tips
04/08/20
Monica CravottaThe Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies

The Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies

B2B Marketing
Dallas 2019
Event Recording
12/12/19

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The Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies

The Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies

Digital Marketing Strategy
Dallas 2019
Event Slides
12/05/19
Jennifer ChaseExperience 2030: A Roadmap to Future of Customer Experience

Experience 2030: A Roadmap to Future of Customer Experience

B2C Marketing
Internet Summit 2019
Event Recording
12/03/19

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Optimizing Human Flow: Providing Consumers with a New Luxury — Human Connection + Emerging Tech

Optimizing Human Flow: Providing Consumers with a New Luxury — Human Connection + Emerging Tech

Emerging Marketing Technology
Internet Summit 2019
Event Slides
11/15/19

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Experience 2030: A Roadmap to Future of Customer Experience

Experience 2030: A Roadmap to Future of Customer Experience

Customer Experience
Internet Summit 2019
Event Slides
11/15/19
Mark CoffeyBetter Together: Leveraging Partnerships to Drive More Marketing & Consumer Engagement

Better Together: Leveraging Partnerships to Drive More Marketing & Consumer Engagement

B2C Marketing
Boston 2019
Event Recording
11/01/19
Estelle MensePayments: The Overlooked and Underappreciated Customer Experience Super Power

Payments: The Overlooked and Underappreciated Customer Experience Super Power

B2B Marketing
Boston 2019
Event Recording
11/01/19

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Using Behavioral Signals From Voice to Predict Customer Intent

Using Behavioral Signals From Voice to Predict Customer Intent

Emerging Marketing Technology
Boston 2019
Event Recording
10/31/19

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4 Ways Marketers Will Win in 2020

4 Ways Marketers Will Win in 2020

Digital Marketing Strategy
Boston 2019
Event Slides
10/28/19

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Payments: The Overlooked and Underappreciated Customer Experience Super Power

Payments: The Overlooked and Underappreciated Customer Experience Super Power

Digital Marketing Strategy
Boston 2019
Event Slides
10/23/19

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Better Together: Leveraging Partnerships to Drive More Marketing & Consumer Engagement

Better Together: Leveraging Partnerships to Drive More Marketing & Consumer Engagement

Data & Analytics
Boston 2019
Event Slides
10/23/19
Eric LooneyDesigning for the Experience Era

Designing for the Experience Era

Customer Experience
Detroit 2019
Event Recording
10/16/19
Jesse MurrayDelivering Products & Brand Experiences that Amaze

Delivering Products & Brand Experiences that Amaze

Brand Marketing
Detroit 2019
Event Recording
10/16/19

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Designing for the Experience Era

Designing for the Experience Era

Customer Experience
Detroit 2019
Event Slides
09/27/19

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Delivering Products & Brand Experiences that Amaze

Delivering Products & Brand Experiences that Amaze

Brand Marketing
Detroit 2019
Event Slides
09/27/19

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Digital Jetpacks: Cultural Strategy, Brand Leadership & Real-Life Experience

Digital Jetpacks: Cultural Strategy, Brand Leadership & Real-Life Experience

B2C Marketing
Washington DC 2019
Event Recording
09/22/19
Kim PriceBuilding Ideas for the Attention Economy: Increasing Connection With Your Content

Building Ideas for the Attention Economy: Increasing Connection With Your Content

Content Marketing
Washington DC 2019
Event Recording
09/20/19

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Designing for Turing: Voice, AI, and the Future of CX

Designing for Turing: Voice, AI, and the Future of CX

Emerging Marketing Technology
Chicago 2019
Event Recording
09/17/19
Isaac PagánBuilding Ideas for the Attention Economy: Increasing Connection With Your Content

Building Ideas for the Attention Economy: Increasing Connection With Your Content

Content Marketing
Chicago 2019
Event Recording
09/17/19
Alex MacleodMaking Memorable Moments: Charming Customers With the Balance of Physical and Digital

Making Memorable Moments: Charming Customers With the Balance of Physical and Digital

Conversion
Chicago 2019
Event Recording
09/17/19

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Digital Jetpacks: Cultural Strategy, Brand Leadership & Real-Life Experience

Digital Jetpacks: Cultural Strategy, Brand Leadership & Real-Life Experience

Customer Experience
Washington DC 2019
Event Slides
09/12/19

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Building Ideas for the Attention Economy: Increasing Connection With Your Content

Building Ideas for the Attention Economy: Increasing Connection With Your Content

Content Marketing
Chicago 2019
Event Slides
08/29/19

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Designing for Turing: Voice, AI, and the Future of CX

Designing for Turing: Voice, AI, and the Future of CX

Emerging Marketing Technology
Chicago 2019
Event Slides
08/29/19
Josh HilliardBuilding Ideas for the Attention Economy: Increasing Connection With Your Content

Building Ideas for the Attention Economy: Increasing Connection With Your Content

Content Marketing
Minneapolis 2019
Event Recording
08/26/19

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Building Ideas for the Attention Economy: Increasing Connection With Your Content

Building Ideas for the Attention Economy: Increasing Connection With Your Content

Content Marketing
Minneapolis 2019
Event Slides
08/16/19
Jason SnookDesigning for Turing: Voice, AI, and the Future of CX

Designing for Turing: Voice, AI, and the Future of CX

Emerging Marketing Technology
Philadelphia 2019
Event Recording
08/04/19

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Designing for Turing: Voice, AI, and the Future of CX

Designing for Turing: Voice, AI, and the Future of CX

Emerging Marketing Technology
Philadelphia 2019
Event Slides
07/26/19
Rachael SperlingBuilding Ideas for the Attention Economy: Increasing Connection With Your Content

Building Ideas for the Attention Economy: Increasing Connection With Your Content

Content Marketing
Denver 2019
Event Recording
07/10/19

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Designing for Turing: Voice, AI, and the Future of CX

Designing for Turing: Voice, AI, and the Future of CX

Emerging Marketing Technology
Denver 2019
Event Recording
07/09/19

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Creating a Win for the Enterprise with Digital Marketing: Connecting Value to Your Customer

Creating a Win for the Enterprise with Digital Marketing: Connecting Value to Your Customer

Digital Marketing Strategy
Denver 2019
Event Recording
07/08/19

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Creating a Win for the Enterprise with Digital Marketing: Connecting Value to Your Customer

Creating a Win for the Enterprise with Digital Marketing: Connecting Value to Your Customer

Digital Marketing Strategy
Denver 2019
Event Slides
06/27/19

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Designing for Turing: Voice, AI, and the Future of CX

Designing for Turing: Voice, AI, and the Future of CX

Emerging Marketing Technology
Denver 2019
Event Slides
06/26/19

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Build a Loyal Base of Listeners: B2B Podcasting

Build a Loyal Base of Listeners: B2B Podcasting

Data & Analytics
Portland 2019
Event Recording
06/24/19
Chiara AdinUsing Experiential Opportunities to Gain Share of Voice and Create Impactful Engagement

Using Experiential Opportunities to Gain Share of Voice and Create Impactful Engagement

Customer Experience
Austin 2019
Event Recording
06/17/19

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Build a Loyal Base of Listeners: B2B Podcasting

Build a Loyal Base of Listeners: B2B Podcasting

Data & Analytics
Portland 2019
Event Slides
06/12/19
Jason SnookDesigning for Turing: Voice, AI, and the Future of CX

Designing for Turing: Voice, AI, and the Future of CX

Emerging Marketing Technology
Atlanta 2019
Event Recording
06/03/19

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Using UX Writing with Marketing to Speak to Your Customers

Using UX Writing with Marketing to Speak to Your Customers

Kansas City 2019
Event Recording
05/25/19

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Enhancing the Customer Experience with Messaging Apps

Enhancing the Customer Experience with Messaging Apps

Social Media Marketing
Kansas City 2019
Event Recording
05/24/19

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Creating and Implementing a Scorecard System to Increase User-Centric Maturity

Creating and Implementing a Scorecard System to Increase User-Centric Maturity

UX & Design
Kansas City 2019
Event Recording
05/24/19

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Bloody Hell! And Other Marketing Truths My British Mum Taught Me

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

Digital Marketing Strategy
Kansas City 2019
Event Recording
05/24/19
Scott SeidewitzBeware the Voice of the Customer: Applied Neuroscience You Can Use to Understand What Really Drives Behavior

Beware the Voice of the Customer: Applied Neuroscience You Can Use to Understand What Really Drives Behavior

Customer Experience
Kansas City 2019
Event Recording
05/24/19

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Designing for Turing: Voice, AI, and the Future of CX

Designing for Turing: Voice, AI, and the Future of CX

Emerging Marketing Technology
Atlanta 2019
Event Slides
05/22/19

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How to Design a Culture of Experience in Your Organization

How to Design a Culture of Experience in Your Organization

UX & Design
Atlanta 2019
Event Slides
05/22/19

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Beware the Voice of the Customer: Applied Neuroscience You Can Use to Understand What Really Drives Behavior

Beware the Voice of the Customer: Applied Neuroscience You Can Use to Understand What Really Drives Behavior

Customer Experience
Kansas City 2019
Event Slides
05/16/19

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Bloody Hell! And Other Marketing Truths My British Mum Taught Me

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

Digital Marketing Strategy
Kansas City 2019
Event Slides
05/16/19

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Creating and Implementing a Scorecard System to Increase User-Centric Maturity

Creating and Implementing a Scorecard System to Increase User-Centric Maturity

UX & Design
Kansas City 2019
Event Slides
05/16/19

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Using UX Writing with Marketing to Speak to Your Customers

Using UX Writing with Marketing to Speak to Your Customers

UX & Design
Kansas City 2019
Event Slides
05/16/19
Sandya MaggeBecoming a Digital-first Organization

Becoming a Digital-first Organization

Digital Marketing Strategy
New York City 2019
Event Recording
05/13/19