Brand Marketing

Content Types:

Best of Digital Summit 2020: Brand Strategist Juntae DeLane on Growing Your Brand During a Crisis

Best of Digital Summit 2020: Brand Strategist Juntae DeLane on Growing Your Brand During a Crisis

Brand Marketing
Article
12/28/20
Best of Digital Summit 2020: Strategist and Gen X Amplifier Adrion Porter on Building a More Powerful Brand

Best of Digital Summit 2020: Strategist and Gen X Amplifier Adrion Porter on Building a More Powerful Brand

Brand Marketing
Article
12/18/20

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Website Migration: What to Do Pre, During and Post

Website Migration: What to Do Pre, During and Post

Brand Marketing
At Home December 2020
Event Recording
12/09/20

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Rebranding: Making a 150-Year-Old Institution Not Only Relevant but Irresistible

Rebranding: Making a 150-Year-Old Institution Not Only Relevant but Irresistible

B2B Marketing
At Home December 2020
Event Recording
12/09/20

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End-to-End Creativity: A Framework for Approaching Creative Measurement for Your Campaigns

End-to-End Creativity: A Framework for Approaching Creative Measurement for Your Campaigns

Brand Marketing
At Home December 2020
Event Recording
12/09/20

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Future-Proof your Brand: How to Grow Your Brand In A Time of Crisis

Future-Proof your Brand: How to Grow Your Brand In A Time of Crisis

Brand Marketing
At Home December 2020
Event Recording
12/09/20

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How To Get Pop-Culture Buzz on a Shoestring Budget

How To Get Pop-Culture Buzz on a Shoestring Budget

Digital Marketing Strategy
At Home December 2020
Event Recording
12/09/20

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Website Migration: What to Do Pre, During and Post

Website Migration: What to Do Pre, During and Post

Brand Marketing
At Home November 2020
Event Recording
11/19/20

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Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success

Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success

Brand Marketing
At Home November 2020
Event Recording
11/19/20

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How To Get Pop-Culture Buzz on a Shoestring Budget

How To Get Pop-Culture Buzz on a Shoestring Budget

Brand Marketing
At Home November 2020
Event Recording
11/19/20

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How to Build a POWERFUL Brand for Today’s World of Work

How to Build a POWERFUL Brand for Today’s World of Work

Brand Marketing
At Home November 2020
Event Recording
11/18/20
[VIDEO] DS Digital Marketing Spotlight: Pop Marketer Joe Cox

[VIDEO] DS Digital Marketing Spotlight: Pop Marketer Joe Cox

Digital Marketing Spotlight
Article
10/30/20

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Branding 101: How to Create a Brave, Authentic Brand by Challenging the Status Quo

Branding 101: How to Create a Brave, Authentic Brand by Challenging the Status Quo

Brand Marketing
At Home October 2020
Event Recording
10/28/20

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A New Canvas: Unlocking Creativity Through Community

A New Canvas: Unlocking Creativity Through Community

Brand Marketing
At Home October 2020
Event Recording
10/27/20

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Website Migration: What to Do Pre, During and Post

Website Migration: What to Do Pre, During and Post

Brand Marketing
At Home October 2020
Event Recording
10/27/20

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A Step-by-Step Guide to Branding

A Step-by-Step Guide to Branding

Brand Marketing
At Home October 2020
Event Recording
10/26/20

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Future-Proof your Brand: How to Grow Your Brand In A Time of Crisis

Future-Proof your Brand: How to Grow Your Brand In A Time of Crisis

Brand Marketing
At Home October 2020
Event Recording
10/26/20

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How To Get Pop-Culture Buzz on a Shoestring Budget

How To Get Pop-Culture Buzz on a Shoestring Budget

Brand Marketing
At Home October 2020
Event Recording
10/26/20

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Marketing With Purpose: The Keys to Building Loyalty and Creating Value

Marketing With Purpose: The Keys to Building Loyalty and Creating Value

B2C Marketing
At Home October 2020
Event Recording
10/26/20
[VIDEO] DS Digital Marketing Spotlight: Brand Strategist and Author Sterling McKinley on Creating a Binge Worthy Brand

[VIDEO] DS Digital Marketing Spotlight: Brand Strategist and Author Sterling McKinley on Creating a Binge Worthy Brand

Brand Marketing
Article
10/07/20

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Build It, Be It: How to Use LinkedIn to Create a Powerful Personal Brand

Build It, Be It: How to Use LinkedIn to Create a Powerful Personal Brand

Brand Marketing
At Home September 2020
Event Recording
09/14/20

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The Hidden Psychology of Social Networks

The Hidden Psychology of Social Networks

Consumer behavior
At Home September 2020
Event Recording
09/14/20

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Using Audio Content to Create a Customer Acquisition Engine

Using Audio Content to Create a Customer Acquisition Engine

Brand Marketing
At Home September 2020
Event Recording
09/13/20

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Website Migration: What to Do Pre, During and Post

Website Migration: What to Do Pre, During and Post

Brand Marketing
At Home September 2020
Event Recording
09/13/20
[VIDEO] DS Digital Marketing Spotlight: Wellspring Digital CMO Jon-Mikel Bailey on Humanizing Your Brand

[VIDEO] DS Digital Marketing Spotlight: Wellspring Digital CMO Jon-Mikel Bailey on Humanizing Your Brand

Digital Marketing Spotlight
Article
09/08/20
Do Hashtags Still Matter?

Do Hashtags Still Matter?

Brand Marketing
Article
09/02/20

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Binge Worthy Branding: How to use AI and Personalization to Build Customer Loyalty

Binge Worthy Branding: How to use AI and Personalization to Build Customer Loyalty

Brand Marketing
At Home August 2020
Event Recording
08/18/20

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Shaping Brand Perception Through Storytelling

Shaping Brand Perception Through Storytelling

Brand Marketing
At Home August 2020
Event Recording
08/18/20

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How to Navigate the Pandemic Marketing Labyrinth with B2B Influencers

How to Navigate the Pandemic Marketing Labyrinth with B2B Influencers

Culture Leadership & Impact
At Home August 2020
Event Recording
08/18/20

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Winning at SEO: Make Your Brand a Trusted Source Online

Winning at SEO: Make Your Brand a Trusted Source Online

SEO
At Home August 2020
Event Recording
08/18/20

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How to Make a Career in Social Media Work for You

How to Make a Career in Social Media Work for You

Social Media Marketing
At Home August 2020
Event Recording
08/12/20

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Cementing Brand Loyalty Through Social Community Building

Cementing Brand Loyalty Through Social Community Building

Culture Leadership & Impact
At Home July 2020
Event Recording
07/23/20

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Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success

Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success

At Home July 2020
Event Recording
07/23/20

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How to Master the Six Habits of Highly Successful Brands

How to Master the Six Habits of Highly Successful Brands

Brand Marketing
At Home July 2020
Event Recording
07/18/20

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Humanizing your Brand on Social Media: Leading with Your Executives, Sales Teams and Employees

Humanizing your Brand on Social Media: Leading with Your Executives, Sales Teams and Employees

Social Media Marketing
At Home July 2020
Event Recording
07/18/20

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How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

Social Media Marketing
At Home July 2020
Event Recording
07/18/20
Steven BennettSurvive and Thrive: Top Digital Strategies for the New Normal

Survive and Thrive: Top Digital Strategies for the New Normal

Leadership & Impact
At Home May 2020
Event Recording
05/14/20
Robynne TrifilettiTips for Mastering Your Value Prop in a Changing Economy

Tips for Mastering Your Value Prop in a Changing Economy

B2C Marketing
At Home May 2020
Event Recording
05/14/20
Deirdre BreakenridgeThe Bridge to Genuine Customer Relationships Today: Demonstrating Empathy and Strong Ethics

The Bridge to Genuine Customer Relationships Today: Demonstrating Empathy and Strong Ethics

B2B Marketing
At Home May 2020
Event Recording
05/14/20
Gordon BellProving Brand Value in Uncertain Times: Look Beyond A/B Testing

Proving Brand Value in Uncertain Times: Look Beyond A/B Testing

B2C Marketing
At Home May 2020
Event Recording
05/12/20
[GUEST POST] 3 Content Formats Digital Marketers Should Be Using (But Probably Aren’t)

[GUEST POST] 3 Content Formats Digital Marketers Should Be Using (But Probably Aren’t)

Content Marketing
Article
02/11/20

Event Slides are available to all Digital Summit attendees.

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Humanization Is the New Personalization: Driving Growth With Good

Humanization Is the New Personalization: Driving Growth With Good

Data Science
Dallas 2019
Event Slides
12/16/19

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The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

B2B Marketing
Internet Summit 2019
Event Recording
12/13/19

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cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

B2B Marketing
Dallas 2019
Event Recording
12/12/19

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The Authenticity Lie: How to Build Loyalty Through Storytelling

The Authenticity Lie: How to Build Loyalty Through Storytelling

B2B Marketing
Dallas 2019
Event Recording
12/12/19

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What Marketers Can Learn About Social Media from DJ Khaled and Drake

What Marketers Can Learn About Social Media from DJ Khaled and Drake

B2B Marketing
Dallas 2019
Event Recording
12/12/19
Amy CanadayThe Art of Telling the Brand Story

The Art of Telling the Brand Story

B2B Marketing
Dallas 2019
Event Recording
12/12/19
Carlos GilWhat Marketers Can Learn About Social Media from DJ Khaled and Drake

What Marketers Can Learn About Social Media from DJ Khaled and Drake

Social Media Marketing
Internet Summit 2019
Event Recording
12/11/19

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Don’t Be Offended, Your Brand is Meaningless Without Culture

Don’t Be Offended, Your Brand is Meaningless Without Culture

B2B Marketing
Internet Summit 2019
Event Recording
12/10/19

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Build Awareness, Credibility & Authority as a Podcast Guest

Build Awareness, Credibility & Authority as a Podcast Guest

Digital Marketing Strategy
Internet Summit 2019
Event Recording
12/09/19

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Making Your Social Media Stand Out in a Traditional Media Mindset

Making Your Social Media Stand Out in a Traditional Media Mindset

B2C Marketing
Internet Summit 2019
Event Recording
12/06/19

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What Marketers Can Learn About Social Media from DJ Khaled and Drake

What Marketers Can Learn About Social Media from DJ Khaled and Drake

Social Media Marketing
Dallas 2019
Event Slides
12/05/19

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Be the Guide, NOT the Hero of your Customer’s Story

Be the Guide, NOT the Hero of your Customer’s Story

B2B Marketing
Internet Summit 2019
Event Recording
12/05/19

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cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

Brand Marketing
Dallas 2019
Event Slides
12/05/19

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Make Them Care: Getting Customers to Engage with Your Brand

Make Them Care: Getting Customers to Engage with Your Brand

B2B Marketing
Internet Summit 2019
Event Recording
12/03/19

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Be the Guide, NOT the Hero of your Customer’s Story

Be the Guide, NOT the Hero of your Customer’s Story

Content Marketing
Internet Summit 2019
Event Slides
11/20/19

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Humanization Is the New Personalization: Driving Growth With Good

Humanization Is the New Personalization: Driving Growth With Good

Data & Analytics
Internet Summit 2019
Event Slides
11/20/19

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What Marketers Can Learn About Social Media from DJ Khaled and Drake

What Marketers Can Learn About Social Media from DJ Khaled and Drake

Social Media Marketing
Internet Summit 2019
Event Slides
11/15/19

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Make Them Care: Getting Customers to Engage with Your Brand

Make Them Care: Getting Customers to Engage with Your Brand

Brand Marketing
Internet Summit 2019
Event Slides
11/15/19

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Optimizing Human Flow: Providing Consumers with a New Luxury — Human Connection + Emerging Tech

Optimizing Human Flow: Providing Consumers with a New Luxury — Human Connection + Emerging Tech

Emerging Marketing Technology
Internet Summit 2019
Event Slides
11/15/19

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Establishing Your Brand as the Value Proposition Among E-Commerce Consumers

Establishing Your Brand as the Value Proposition Among E-Commerce Consumers

eCommerce
Internet Summit 2019
Event Slides
11/15/19

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Building a Defensible Brand in the Age of Hyper-Competition

Building a Defensible Brand in the Age of Hyper-Competition

Brand Marketing
Internet Summit 2019
Event Slides
11/15/19

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Convincing Customers to Swipe Right on your Brand

Convincing Customers to Swipe Right on your Brand

Social Media Marketing
Internet Summit 2019
Event Slides
11/15/19
Lindsey BoggsBecoming a Thought Leader: Growing Your Personal and Professional Brand on LinkedIn

Becoming a Thought Leader: Growing Your Personal and Professional Brand on LinkedIn

Social Media Marketing
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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Build Awareness, Credibility & Authority as a Podcast Guest

Build Awareness, Credibility & Authority as a Podcast Guest

Digital Marketing Strategy
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

B2B Marketing
Internet Summit 2019
Event Slides
11/15/19
Sloane HeffernanThe Business of Storytelling

The Business of Storytelling

Digital Marketing Strategy
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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Leveraging Publicly Available Information to Better Your Brand

Leveraging Publicly Available Information to Better Your Brand

Data & Analytics
Internet Summit 2019
Event Slides
11/15/19

Event Slides are available to all Digital Summit attendees.

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Don’t Be Offended, Your Brand is Meaningless Without Culture

Don’t Be Offended, Your Brand is Meaningless Without Culture

Brand Marketing
Internet Summit 2019
Event Slides
11/15/19
Carlos GilWhat Marketers Can Learn About Social Media from DJ Khaled and Drake

What Marketers Can Learn About Social Media from DJ Khaled and Drake

B2B Marketing
Boston 2019
Event Recording
11/01/19
Jennifer HalloranRoadmap to a Compelling Brand Refresh

Roadmap to a Compelling Brand Refresh

Brand Marketing
Boston 2019
Event Recording
11/01/19

This event record is available for all-access, premium & platinum Digital Summit attendees.

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Where are the Jetpacks!? Real Life Experience and the Digital Revolution

Where are the Jetpacks!? Real Life Experience and the Digital Revolution

Emerging Marketing Technology
Boston 2019
Event Recording
11/01/19

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Exploring the Unimagined: Expanding Your Brand’s Storytelling Possibilities

Exploring the Unimagined: Expanding Your Brand’s Storytelling Possibilities

B2B Marketing
Boston 2019
Event Recording
10/31/19

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The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

B2B Marketing
Boston 2019
Event Recording
10/31/19
Kirstin BensonForget Authenticity, Embrace Identity: The Key to Creating Content With a Lasting Impact

Forget Authenticity, Embrace Identity: The Key to Creating Content With a Lasting Impact

B2B Marketing
Boston 2019
Event Recording
10/31/19
Andy VitaleThe Changing Face of Ethical Design: Why Responsible Intent Matters More Than Ever

The Changing Face of Ethical Design: Why Responsible Intent Matters More Than Ever

UX & Design
Charlotte 2019
Event Recording
10/26/19
Carlos GilWhat Marketers Can Learn About Social Media from DJ Khaled and Drake

What Marketers Can Learn About Social Media from DJ Khaled and Drake

Social Media Marketing
Charlotte 2019
Event Recording
10/25/19
Clem McDavidLeveraging Publicly Available Information to Better Your Brand

Leveraging Publicly Available Information to Better Your Brand

Data & Analytics
Charlotte 2019
Event Recording
10/25/19
Jessica AntleB2B Marketers: Tell a Brand Story Your Audience Actually Wants to Hear

B2B Marketers: Tell a Brand Story Your Audience Actually Wants to Hear

Brand Marketing
Charlotte 2019
Event Recording
10/25/19
Kent LewisCreating a Podcast Content Strategy for Your Brand

Creating a Podcast Content Strategy for Your Brand

Content Marketing
Charlotte 2019
Event Recording
10/25/19
Madi PalermoBuild a Culture of Experimentation (From Big Retail to Analytics Software)

Build a Culture of Experimentation (From Big Retail to Analytics Software)

Digital Marketing Strategy
Charlotte 2019
Event Recording
10/25/19
Mark DealBuild Awareness, Credibility & Authority as a Podcast Guest

Build Awareness, Credibility & Authority as a Podcast Guest

Digital Marketing Strategy
Charlotte 2019
Event Recording
10/25/19
Mike DupreeThe Power of Purpose

The Power of Purpose

Brand Marketing
Charlotte 2019
Event Recording
10/25/19

Event Slides are available to all Digital Summit attendees.

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What Marketers Can Learn About Social Media from DJ Khaled and Drake

What Marketers Can Learn About Social Media from DJ Khaled and Drake

Social Media Marketing
Boston 2019
Event Slides
10/23/19

Event Slides are available to all Digital Summit attendees.

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Roadmap to a Compelling Brand Refresh

Roadmap to a Compelling Brand Refresh

Digital Marketing Strategy
Boston 2019
Event Slides
10/23/19

Event Slides are available to all Digital Summit attendees.

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Forget Authenticity, Embrace identity: The Key to Creating Content With a Lasting Impact

Forget Authenticity, Embrace identity: The Key to Creating Content With a Lasting Impact

Content Marketing
Boston 2019
Event Slides
10/23/19

Event Slides are available to all Digital Summit attendees.

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Exploring the Unimagined: Expanding your Brand’s Storytelling Possibilities

Exploring the Unimagined: Expanding your Brand’s Storytelling Possibilities

Digital Marketing Strategy
Boston 2019
Event Slides
10/23/19

Event Slides are available to all Digital Summit attendees.

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Where are the Jetpacks!? Real Life Experience and the Digital Revolution

Where are the Jetpacks!? Real Life Experience and the Digital Revolution

Emerging Marketing Technology
Everything Atlanta 2019
Event Slides
10/21/19
The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

B2B Marketing
Detroit 2019
Event Recording
10/16/19
Mike EpsteinHow to Leverage Digital & Strategic Partnerships to Reach New Audiences

How to Leverage Digital & Strategic Partnerships to Reach New Audiences

B2C Marketing
Detroit 2019
Event Recording
10/16/19
Adrion PorterDefining the 5 Key Elements of your Brand DNA

Defining the 5 Key Elements of your Brand DNA

Brand Marketing
Detroit 2019
Event Recording
10/16/19
Aaron SmithReach & Frequency Is Dead: Contextual Marketing is The Future

Reach & Frequency Is Dead: Contextual Marketing is The Future

Brand Marketing
Detroit 2019
Event Recording
10/16/19
Carlos GilWhat Marketers Can Learn About Social Media from DJ Khaled and Drake

What Marketers Can Learn About Social Media from DJ Khaled and Drake

Social Media Marketing
Detroit 2019
Event Recording
10/16/19
Eric ThomasThe Authenticity Lie: How to Build Loyalty Through Storytelling

The Authenticity Lie: How to Build Loyalty Through Storytelling

B2B Marketing
Detroit 2019
Event Recording
10/16/19
Jesse MurrayDelivering Products & Brand Experiences that Amaze

Delivering Products & Brand Experiences that Amaze

Brand Marketing
Detroit 2019
Event Recording
10/16/19
Matt CardwellBuilding an In-House Marketing Agency That Drives Growth … And Good

Building an In-House Marketing Agency That Drives Growth … And Good

Digital Marketing Strategy
Detroit 2019
Event Recording
10/16/19
Mona LipsonThe Purpose Behind Brand Purpose

The Purpose Behind Brand Purpose

Digital Marketing Strategy
Detroit 2019
Event Recording
10/16/19
Nina StanleyHow Neuromarketing Is Changing Brand Marketing

How Neuromarketing Is Changing Brand Marketing

Brand Marketing
Detroit 2019
Event Recording
10/16/19

Event Slides are available to all Digital Summit attendees.

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Creating a Podcast Content Strategy for Your Brand

Creating a Podcast Content Strategy for Your Brand

Content Marketing
Charlotte 2019
Event Slides
10/04/19

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B2B Marketers: Tell a Brand Story Your Audience Actually Wants to Hear

B2B Marketers: Tell a Brand Story Your Audience Actually Wants to Hear

Brand Marketing
Charlotte 2019
Event Slides
10/04/19