Roadmap to a Compelling Brand Refresh

November 1, 2019

Jennifer Halloran | MassMutual

A look under the hood at one of the financial services industry’s most successful brand refresh campaigns, offering insight on ways to leverage a fresh, nimble approach that capitalizes on cultural trends. This session is for senior digital marketers who seek a detailed roadmap of the research, insights, and tactical execution that form the foundation of a brand refresh.