Leverage Challenger Thinking to Redefine Your Brand and Ramp Up Your Marketing Strategy

April 22, 2019

Nicola Smith  |  Founder & CEO, REBEL & REASON

Looking at how market-leading brands handle their branding, marketing and advertising campaigns you would think that to be a successful company you have to have a huge paid media budget, multiple agencies working on your behalf and a celebrity endorsement or two to capture consumers’ attention. The truth is that by deliberately and strategically breaking the rules or conventions of your own industry you can differentiate your brand, find new consumer segments, optimize your marketing spend and drive more meaningful engagements.