Your Brain on Ads: The Halo Effect
Tony Marlow | Integral Ad Science
This session puts measurable neurological results behind the idea that digital ad effectiveness can be strongly related to an ad’s environment. Simply stated, people respond to the entire context of an ad impression rather than just a single component of it, and this generates a very strong halo effect for ads. This session is for digital marketers looking to understand how to best leverage this effect with consumers.