InstaBrain: The New Rules for Marketing to Gen Z
Sarah Weise | Bixa Research
Move over Millennials, there’s a new kid in town. Today Generation Z (ages 13-24) outpaces Millennials by 3 million and makes up 2 in every 5 shoppers in the US. These digital natives are entirely new consumers—ones you need a fresh strategy to reach. Packed with stories and videos direct from teenagers, this session will teach you the new rules to engage and connect with Gen Z.