Experience 2030: A Roadmap to Future of Customer Experience
Jennifer Chase | SAS
Tomorrow’s customer journeys and personalization will be even smarter, more immersive, more trust-enabling. More customer experience initiatives will be run by Artificial Intelligence (AI) and Machine Learning algorithms, automated software applications, or bots. This session will address the business, data and technology strategies to enable brands to individualize at scale, create customer journeys that can adapt in real time, and automate smart, self-reinforcing cycles of tailored experiences.