Capturing Attention With Content in an Algorithmic World
Greg Swan | Fallon
Modern marketers find themselves walking the line between content that makes Facebook’s algorithms happy and content that people actually want to seek out and share. Thanks to the rise of the Attention Economy and changing consumer habits, understanding the nuances of the news cycle and integration of algorithms is never more confusing. But it’s also ripe with opportunity for modern brands looking to create breakthroughs. In this presentation, you’ll discover five real-world examples of how companies are making content that delights both humans and robots, and how you can implement similar action steps to capture consumers’ attention in today’s noisy environment.