The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain
Matthew Capala | Alphametic
Most marketers rely on analytical thinking to optimize websites. However, big data is most useful when applied to understand – and optimize for – the basic human psychological biases and triggers that influence not only every action on your website, but also how modern algorithms read and rank your content for SEO. Today’s digital landscape is indexed by robots forged to understand how humans think – from intention to satisfaction. In a world where the Internet user’s attention span is shorter than that of a goldfish, it’s crucial to learn the newest ways to optimize your website.