The New Customer Journey: The Data, Insight & Direction You Need to Adapt
Samantha Kermode | Senior Marketing Consultant, Investis Digital
Business as usual is anything but usual right now. We have seen a customer journey shift of historic proportions, both good and bad, and many business leaders have scrambled to deal with the implications, or worse – have taken the ‘wait and see’ approach. Some have even stopped marketing all together. So how do you adjust your digital marketing strategy to adapt? During this talk, we will share with you the trends and insights we’ve seen from over 1,600 of our clients and data partners, along with how the customer journey has fundamentally changed and top tips to adapt for success.