The Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies
Monica Cravotta | WP Engine
The marketing and advertising industry looked a lot different just 10 years ago. TV, radio, print, and outdoor media still dominated, supported by big brands, big budgets, and global agencies. But today we live in a new digital age, where established enterprises compete against nimble startups, and where marketers and technologists are on the front lines of driving growth. In this age, the human experience has become the digital experience, and this has leveled the playing field for both small and big agencies to deliver the experiences that customers demand. In this session, we’ll discuss how agencies of all sizes are leveraging new technologies to drive revenue growth, profitability, and global impact.