Search Science and the Consumer Journey

December 12, 2019

Tony Verre  |  VP, Group Director eCommerce, Integer

This session will help attendees use search science to discover consumer intents and behaviors, utilizing a variety of free tools from Google, Amazon, and Answer the Public to discover intents and behaviors around products, categories, or services. This session will culminate with how to synthesize all these disparate pieces of information into a coherent consumer journey, as well as how to use this information to build a long-term search marketing strategy.