Payments: The Overlooked and Underappreciated Customer Experience Super Power
Estelle Mense | SVP of Marketing, BlueSnap
Creating frictionless and personalized experiences throughout the buyer’s journey is critical to any business. Yet the ultimate moment that experience is made or broken, when the customer goes to pay, is often overlooked. This session will focus on how small and mid-size businesses can create seamless payment experiences that put them on par with Amazon’s one-click checkout while catering to mobile and global B2C and B2B buyers. We will share examples of how companies have increased sales through improved conversions and saved on costly integrations.