Optimize Your Brand for Integrated, Voice-Activated Technology
Johanna Weber | NPR
People are rapidly building their fluency in voice activation through use of voice assistants integrated into smartphones, speakers and televisions. This technology is radically changing the way people search, shop and spend time with their families. What are the implications and opportunities for how brands connect with audiences? And where’s the best place to start? Drawing on new, original research, this session offers insight into how companies are leveraging voice in their marketing strategies and what they can start doing now to get set up for a voice-activated future.