Marketing is Eating Sales: How to Thrive in This New Data-Driven World

October 25, 2019

Gary Schwake | Partner, Yield Group

This session will explain how high-performing companies utilize the data-driven methodologies and insights of marketing to facilitate, and in some cases even own, the entire revenue process to accelerate growth. This session is for leaders in marketing, sales and product who want to learn the foundational steps required to build a data-driven growth engine.