Marketing BS: Understanding What Really Works in Marketing

December 3, 2019

Edward Nevraumont | Warburg Pincus LLC

It is easy to get distracted by “shiny objects” in marketing today while dropping the ball on less flashy tactics that actually work. Edward will take you through real (and amusing) examples of companies distracted by algorithms and “data driven decision making,” review academic papers explaining why these mistakes are so common, and then share examples of simple (but not easy) stuff that really works.