How (and Why) You Should Create Content that Users Aren’t Looking For

December 5, 2019

Sam Miller | Red Hat

This session focuses on creating content your stakeholders want—what the company needs—but packaging it in a way that encourages your target audience to find and interact with it. This session is for digital, creative, and content strategists (as well as their managers) who create things for both internal business units and/or external clients.