Forget Authenticity, Embrace Identity: The Key to Creating Content With a Lasting Impact
Kirstin Benson | Getty Images
If imagery is the most “authentic” language, why do brands have such a hard time when it comes to sharing authentic stories, reaching audiences, and making a lasting impact? In a world with infinite distribution options and limited resources (fiscal, time, etc.), how do we ensure the content we’re sharing on behalf of our brands reaches our desired audiences and – most importantly – has the impact we’re aiming for? This session will take attendees through a step-by-step process for creating effective content strategies that align with brand objectives across multiple teams and platforms. We’ll also walk through real-life do’s and don’ts for creating content that will not only break through the noise, but move the needle.