Communicating in Times of Uncertainty
Paul A. Argenti | Professor of Corporate Communication, The Tuck School of Business At Dartmouth
This session will equip marketers with tools and tactics for managing brand communications in times of uncertainty like the current Covid19 crisis. In addition to the basic rules of crisis communication, you’ll learn best practices used by a variety of global companies on navigating large-scale challenges and sustaining brand trust. This session is for industry professionals who are looking for ways to communicate more effectively with their teams, their company as a whole, customers, and other key constituencies.