Building and Growing an Employee Advocacy Program
Casey Hall | Thomson Reuters
Studies show that people are much more likely to trust and engage with “people like themselves” than with branded social media accounts. Also, the combined reach of employee social media networks is generally 10X that of their companies corporate accounts. The opportunity for activating employees is clear, but it’s more complicated than simply firing up a new Instagram account. In this session, you will learn what preliminary steps are required to start, maintain, and optimize an employee advocacy program.