Adapting to the New World of Digital Marketing—Refocusing from Links to Answers
Duane Forrester | Vice President of Industry Insights, Yext
In this session, we’ll look at a comprehensive view of what it takes to build a full digital program for a business today, how the pieces interconnect and how changing consumer and search engine’s focus means a singular approach to marketing is a dead end. We’re now seeing companies realign around goals such as user experience, engagement, conversions, and reevaluate where SEO, PPC and social marketing fit. Being successful today means more than just having “an SEO plan”, it means having answers. Answers to every question a consumer might think of.