A Wining Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

Hayley Ferrante, and Tim Ozmina | Sr. Marketing Specialist, Marketo, an Adobe Company

This session focuses on the marketing campaigns your Demand Generation should run at each stage of the funnel, as well as the KPIs to look at to ensure your efforts are in the right place. If you are a demand generation marketer who has a few years of experience with a variety of marketing channels, and want to understand how to optimize campaigns no matter the funnel stage, join us for this session.