Zero-Dollar Marketing: Driving Global Impact Through Growth Hacking

Andrew Malcolm became CMO at Evernote 30 days after the company was called the "first dead unicorn." Less than a year later, Evernote was cash flow positive, without a single new feature. Andrew (aka "Malc") will describe how he used growth hacking and pricing to turn the company around and how you can use simple approaches to make a huge impact in your business.