Your Brand Isn’t Boring: Generate Engagement and Brand Awareness

Taking the reins of an uninspiring brand can be daunting, especially when your product is more necessity than aspiration. No excuses. We will discuss leveraging a variety of resources to create a platform for content development that generates engagement and brand awareness – ultimately leading to revenue. After this session you’ll be able to:

• Identify and leverage key digital and partner resources to inform your content strategy and tactics
• Align paid social tactics to enhance your engagement strategy
• Develop an internal communication plan to build enhanced resources
• Identify key social media metrics and relate them to additional business-critical KPIs