Session Details

eventOctober 3
schedule3:15 pm - 3:15 pm
location_on Room 2

Your Brand Isn’t Boring: Generate Engagement and Brand Awareness

Taking the reins of an uninspiring brand can be daunting, especially when your product is more necessity than aspiration. No excuses. We will discuss leveraging a variety of resources to create a platform for content development that generates engagement and brand awareness – ultimately leading to revenue. After this session you’ll be able to:
  • Identify and leverage key digital and partner resources to inform your content strategy and tactics
  • Align paid social tactics to enhance your engagement strategy
  • Develop an internal communication plan to build enhanced resources
  • Identify key social media metrics and relate them to additional business-critical KPIs
Brand Strategy
Content Marketing
Data & Analytics
Marketing Strategy