9:15 am - 9:15 am
Create “Word-Of-Mouse Advantage” through Purpose & Sustainability
People research brands via digital and social media, which makes brand stewards desperate to build online connections. But in this noisy digital marketplace, brands with a strong purpose have a competitive advantage that fuels both growth and profitability. 53% of Americans say that corporate purpose and sustainability is more important since the COVID pandemic, and only 5% disagree! This session will discuss the keys to activating your purpose and sustainability strategy to drive brand loyalty.
After this session, you’ll be able to:
- Create cultural conversations that drive word-of-mouth and ""word-of-mouse"" growth for brands
- Connect your brand purpose to key financial drivers using the Purpose-Profit Loop™
- Build a purpose and sustainability strategy that fuels your brand growth